Are you ready to join a prestigious luxury jewellery brand, recognised globally for its elegance and exceptional craftsmanship? Based in London, this full-time on-site position offers a competitive salary, commensurate with your experience.


As the Digital Marketing Manager, you will spearhead all online marketing initiatives to propel the brand’s digital presence and growth. Your role will involve managing marketing budgets, executing data-driven campaigns, and enhancing online visibility across various platforms.


Key Responsibilities


*Lead all digital marketing activity including paid search (PPC), paid social, retargeting, display advertising, SEO, and email marketing.
*Manage performance marketing budgets across multiple channels, optimising spend for maximum ROI.
*Own and interpret data via Google Analytics, reporting on traffic, conversions, customer behaviour, and campaign performance.
*Develop and execute strategic digital campaigns to support product launches, seasonal moments, and brand awareness.
*Oversee the planning, creation, and optimisation of paid advertising campaigns (Google Ads, Meta Ads, and relevant luxury channels).
*Collaborate with internal creative and e-commerce teams to ensure messaging, landing pages, and product storytelling are consistent.
*Conduct keyword research, competitor analysis, and performance audits to identify growth opportunities.
*Support the creation of engaging digital content aligned to brand DNA and luxury positioning.
*Manage agencies or freelancers where required, ensuring consistent delivery and adherence to brand standards.
*Maintain a strong understanding of digital trends, customer behaviour, and best practices within luxury retail.


Required Experience & Skills


*Minimum of 3–5 years’ experience in digital marketing, you must come from a luxury or premium fashion, jewellery, beauty, or lifestyle brand
*Proven experience owning and managing marketing budgets.
*Strong proficiency in Google Analytics, Google Ads, Meta Ads Manager, and digital reporting tools.
*Data-driven mindset with the ability to translate insights into actionable recommendations.
*Experience in SEO, PPC, paid social, and CRM/email marketing.
*Comfortable working with CMS platforms and landing page optimisation plus Shopify experience.
*Exceptional communication skills with the ability to present results clearly and confidently.




Personal Attributes


*Strategic thinker with a hands-on, proactive approach.
*Highly analytical, organised, and commercially minded.
*Collaborative and confident working cross-functionally.
*Passionate about luxury brands, digital innovation, and elevating customer experience.