The Global Retail Activation Lead will drive the development and execution of point-of-sale strategies, ensuring they align with overarching marketing objectives. This role requires deep expertise in delivering global POS solutions and strong capability in managing cross-functional collaboration to achieve consistent, high-impact in-store execution.
Client Details
Our client is a leading global brand known for innovative, high-quality products that combine design, functionality, and sustainability. With a strong international presence and a reputation for excellence, they continue to set industry standards and inspire creativity across their sector.
Description
Key Responsibilities:
Strategy & Governance
*Own the global POS strategy, standards, and governance; ensure consistency with brand guidelines and local regulations.
*Prioritise markets/retailers based on revenue potential, store economics, and operational readiness.
Design & Tooling
*Create a scalable "kit of parts" (signage, fixtures, demo bays, sample panels, shelf talkers, end-caps).
*Deliver retailer-specific planograms and install guides; manage content localisation.
*Partner with Creative Services to keep assets on-brand and easy to update.
Retailer Programmes
*Co-design programmes with key accounts to fit footprints and shopper journeys.
*Align promo calendars, launches, and seasonal refreshes with inventory and staffing.
Operations & Logistics
*Oversee manufacturing, kitting, warehousing, and last-mile install/remove.
*Maintain an installed-base register (by store/fixture/serial/maintenance history).
Digital Integration
*Integrate QR/NFC to product selectors, how-to content, and lead capture; ensure analytics and consent are in place.
*Coordinate with Web/CRM to route scans to the correct locale, language, and follow-up flows.
Financial & Measurement
*Own POS budget; model ROI (uplift vs. control, cost/store, payback).
*Reduce total cost of ownership via material reuse, modularity, and vendor consolidation.
*Publish monthly KPI dashboard and QBR packs.
Cross-Functional Leadership
*Create feedback loops from store data to Sales, Product, and Marketing.
*Train field teams and retail associates; create simple install/maintenance toolkits.
Profile
About You:
*8+ years in retail POS/shopper activation across multiple regions (EU/UK/US/AU).
*Proven delivery of large POS programs (multi-retailer, 500+ stores) with measurable sell-through impact.
*Familiarity with JDA/Blue Yonder/Spaceman, SketchUp, Adobe CC.
*Experience implementing QR/NFC journeys and retail analytics tagging.
*Sustainability experience (materials, reuse models, vendor ESG scoring).
*Vendor management and procurement expertise (fixtures, print, digital screens).
*Strong planogram and store-layout literacy; comfortable with CAD/3D reviews.
*Data-driven: Excel/Sheets and BI tools (Power BI/Tableau) for KPI tracking and A/B reads.
*Excellent project management across time zones; strong stakeholder management.
*Comfortable building new structures and processes in a changing, growth-oriented environment.
*Commercial acumen with design sensitivity.
*Systems thinker; simplifies complexity into repeatable kits/processes.
*Negotiation and vendor management.
*Change management and clear communication.
*Builder mindset / start-up mentality: hands-on, proactive, comfortable creating from a blank sheet.
*Bias to measurable outcomes and continuous improvement.
Job Offer
*Basic salary: £80,000+ (depending on experience).
*Hybrid working model based in Hampshire.
*Annual leave: 25 days per year.
*Pension contribution.