Marketing Strategy Manager – Retail Banking Marketing (Personal Banking)
We are currently seeking an experienced professional to join our team in the role of Marketing Manager. This is a brand new role and we are looking for someone who is passionate about translating business objectives to a marketing strategy. We are on a journey to create compelling propositions which delight our customers and satisfy the commercial needs of our stakeholders, that in time we want to talk about in a way that drives our brand power metrics. You will Partner closely with the business and act as their ’gateway into marketing’, understanding the business strategic and commercial priorities and translate them into marketing strategy and plans
A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.
In this role you will:
*Partner with the business to commercialise new product launches - working on market positioning and strategy, briefing into the centres of excellence for delivery of marketing communications, campaigns and channels
*Support the Senior Marketing Managers to create the marketing strategy and annual plan
*Take ownership of key Marketing projects and activity briefs, working closely with executional teams to deliver effective campaigns and comms activity.
*Support to manage the budget for WPB marketing and make commercial decisions about how to prioritise resources and marketing investment across the business, brand, and partnerships
*Track performance and commercial impact of marketing to ensure the needs of the business being met
To be successful in this role you should meet the following requirements:
*Strong marketing strategy and planning experience
*Brilliant brief-writing skills
*A background in campaign planning and strategy
*A balance of commercial and customer focus and ability to make balanced decisions in line with relevant customer and commercial strategies and principles.
*An analytical, strategic, and pragmatic thinker; whilst pushing boundaries bringing innovative ideas to the plan.
*A great influencer; building relationships, inspiring and gaining trust at all levels and across all functions.
*Proven experience of managing multiple projects and activities systematically in line with business priorities, using a variety of analysis and problem solving techniques
*Experience in financial services with the ability to connect across market and competitor context and commercial and customer needs