Marketing Manager
Salary: £35,000-£40,000 per year + performance bonuses
Contract: Full-time
Work Pattern: On-site / Hybrid (occasional evenings required)
Company Overview
A premium entertainment and nightlife venue in Central London, combining immersive gaming experiences, cinema-style entertainment, cocktails, food, and a high-energy social atmosphere. The venue hosts weekly themed events, tournaments, private bookings, and curated experiential nights.
The business is focused on building a standout destination brand-one that blends entertainment, community, and nightlife to deliver a consistently memorable guest experience.
Role Purpose
The Marketing Manager will lead the digital marketing strategy, brand growth, and online visibility of the business. This is a hands-on, strategic role responsible for planning and executing campaigns, driving bookings and footfall, and maintaining a strong, trend-driven brand presence.
The role includes direct coordination of outsourced creative and marketing teams, ensuring consistent delivery across social media, paid advertising, and digital channels.
Key Responsibilities
1. Digital Strategy & Campaign Management
*Plan and deliver weekly and monthly digital marketing campaigns
*Manage paid advertising across Meta, TikTok, and Google platforms
*Analyse performance data and optimise campaigns for reach, conversions, and footfall
*Develop promotional strategies for events, themed nights, tournaments, and private bookings
*Maintain and manage the overall marketing calendar
2. Social Media Management
*Oversee social media platforms including Instagram and TikTok
*Coordinate with social media managers, videographers, and designers to produce high-quality content
*Review and approve content plans, captions, and posting schedules
*Monitor trends and adapt content direction to maintain relevance
*Track engagement, growth, and content performance metrics
3. Outsourced Team Coordination
*Act as the primary point of contact for external designers, editors, and social media specialists
*Provide clear briefs, timelines, and performance expectations
*Review and approve visuals, videos, and branded assets
*Ensure deadlines are met and output aligns with brand standards
*Evaluate team performance and recommend improvements
4. Community & Online Presence
*Build excitement and anticipation around events and experiences
*Oversee online communication and response guidelines
*Monitor guest feedback across reviews and social platforms
*Strengthen brand loyalty and community engagement through consistent messaging
*Support event-related promotions in collaboration with internal teams
5. Brand Development & Growth
*Develop and evolve the brand voice, tone, and long-term identity
*Manage influencer marketing and micro-creator collaborations
*Contribute ideas for viral campaigns and innovative digital experiences
*Ensure brand consistency across all digital and customer touchpoints
Requirements
*2-4 years’ experience in marketing, ideally within hospitality, nightlife, entertainment, or F&B
*Proven experience managing digital marketing campaigns and paid media
*Strong understanding of short-form video content and social media trends
*Experience briefing and managing creative or outsourced teams
*Fluency in English; additional language skills beneficial for international team coordination
*Solid understanding of analytics, performance metrics, and optimisation
*Experience working with agencies, freelancers, or external partners
*Organised, strategic, and comfortable working independently
*Willingness to work occasional evenings for major campaigns or events
Compensation & Benefits
*Base salary: £35,000-£40,000 per year
*Performance-based bonuses, including: *Viral campaign bonus
*Event promotion performance bonus
*Social growth bonus

*Free meal and drink during shifts
*Staff discounts and team perks
*Opportunity to grow with an expanding entertainment brand