Director of Marketing
Senior leadership role within a well-established, highly trusted B2C brand with national reach and a loyal customer base.
The business operates at scale, invests heavily in direct marketing and digital acquisition, and is focused on driving consistent, cost-effective customer demand aligned to operational capacity.
Director of Marketing will take full ownership of marketing performance, with a strong emphasis on high-volume direct marketing, digital channels, CRM, and data-led decision making. You’ll lead a capable in-house team and work closely with specialist agencies to deliver measurable growth.
Responsible for ensuring marketing activity delivers a predictable flow of qualified customers within agreed acquisition budgets, while continuing to strengthen brand trust and long-term customer relationships.
Key responsibilities include:
*Leading and optimising high-spend direct marketing campaigns (
*Owning digital marketing strategy and performance, including agency management
*Driving multi-channel B2C campaigns, direct mail, digital, email, SMS and telesales
*Managing marketing operations to ensure flawless execution at pace and scale
*Overseeing and developing the marketing technology stack and CRM capability
*Partnering cross-functionally with operations, customer services, sales and IT
*Managing and forecasting marketing budgets, ROI and cost-per-acquisition
*Analysing campaign performance and using insight to continuously improve results
This role suits a commercially minded, data-driven marketing leader who thrives in high-volume B2C environments and is comfortable balancing brand, performance and operational delivery.
*Senior experience in B2C marketing, with strong DM and digital expertise
*Success managing large acquisition budgets and performance-led campaigns
*Excellent operational discipline, project management and prioritisation skills
*Strong analytical capability with confidence interpreting data and KPIs
*Experience working with data suppliers, print partners and external agencies
*A hands-on, resilient leadership style with a customer-first mindset
*The ability to operate at pace within a complex, multi-stakeholder business
What’s On Offer
*Competitive base salary
*Senior management bonus scheme
*Enhanced pension contributions
*Private medical cover
*Life assurance
*Employee discounts
This is a rare opportunity to shape and lead marketing strategy for a large, established B2C brand where direct marketing and digital performance genuinely drive the business forward