My client is seeking a creative, proactive, and commercially minded Marketing Executive to join their team at a leading visitor attraction in Medway. The ideal candidate will play a key role in driving visitor numbers, enhancing brand visibility, and delivering engaging campaigns that bring the attraction to life for diverse audiences, including families, tourists, schools, and community groups.
This is an exciting opportunity for someone who thrives in a dynamic environment and enjoys combining hands-on marketing activity with innovative ideas that support growth.
Key Responsibilities
• Deliver multi-channel marketing campaigns to drive footfall, revenue and brand awareness.
• Manage daily social media activity across major platforms, producing engaging, on-brand content.
• Create a range of marketing materials including blogs, emails, press releases, photography and short-form video.
• Support the planning and promotion of seasonal events, school holiday programmes and new attractions.
• Maintain and update website content, ensuring accuracy and SEO optimisation.
• Monitor website, social and campaign performance using analytics tools.
• Manage paid advertising activity including paid social, PPC and retargeting.
• Build partnerships with local tourism groups, schools and community organisations.
• Support outreach initiatives to position the attraction as a key local and regional destination.
• Ensure consistent brand presentation across digital, print and onsite materials.
• Assist with signage, displays, visitor information and promotional materials.
• Gather and report on visitor feedback to support ongoing improvement.
• Support budget tracking, supplier coordination and print production.
• Assist with media visits, influencer collaborations and press opportunities.
Skills & Experience Required
*3+ years’ experience in marketing
*Strong copywriting and content creation skills with the ability to tailor tone for different audiences.
*Good understanding of social media platforms and digital marketing principles.
*Ability to manage multiple projects in a fast-paced environment.
*Creative thinker with a keen eye for detail.
Benefits
*Competitive salary
*Free or discounted access for employees and family
*Opportunities for professional development and training
*Being part of a supportive, creative and passionate team within a growing visitor attraction
Apply now for immediate consideration!