We are currently recruiting for an experienced and commercially minded Head of Marketing to lead the strategic marketing function for a growing construction business. This pivotal role is responsible for shaping the brand presence, driving lead generation, supporting business development, and positioning the company as a leading contractor across the Southeast. The ideal candidate will bring strong industry awareness, excellent communication skills, and the ability to transform insights into effective marketing campaigns that support revenue growth.
Day-to-day of the role:
Strategic Leadership
*Develop and deliver a comprehensive marketing strategy aligned to business objectives and growth plans.
*Strengthen brand identity, positioning the company as an industry leader locally and regionally.
*Conduct market research to identify trends, competitor activity, and customer insights to inform strategy.
Marketing & Communications
*Lead the creation and execution of multi-channel marketing campaigns (digital, print, PR, events).
*Oversee management of the company website, SEO, and digital presence to increase visibility and inbound enquiries.
*Develop engaging content including case studies, project showcases, videos, bid support materials, and social media assets.
*Manage internal and external communications, ensuring consistent brand messaging.
Business Development Support
*Work closely with the Commercial and Sales teams to support tender submissions, proposals, and presentations.
*Create marketing collateral that enhances pipeline development and client engagement.
*Identify partnership, networking, and industry event opportunities to support lead generation.
Team & Budget Management
*Lead and mentor a small marketing team or external agency partners.
*Manage the marketing budget effectively, tracking ROI and performance metrics.
*Implement marketing systems, reporting dashboards, and KPIs to drive continuous improvement.
Required Skills & Qualifications
*Proven experience in a senior marketing role, ideally within the construction, engineering, property, or related sectors.
*Strong understanding of B2B marketing, branding, and digital strategy.
*Confident managing campaigns from concept to execution with measurable results.
*Excellent writing, editing, and communication skills.
*Ability to work closely with senior leadership and influence decision-making.
*Experience managing agencies, freelancers, and internal teams.
*Strong organisational skills with the ability to handle multiple projects simultaneously.
Benefits
*Competitive salary and benefits.
*Opportunity to shape the marketing function of a growing construction business.
*Supportive leadership team and collaborative working culture.
*Career progression opportunities as the company continues to expand.
Apply now for immediate consideration!