In this role, you’ll combine strategic vision with hands-on leadership building loyalty, driving demand, and strengthening brand reputation across B2C and B2B markets.
You will be responsible for:
*Leading and executing the PR strategy, ensuring alignment with commercial objectives across B2C and B2B audiences.
*Driving the ongoing modernisation of the CRM strategy and translating customer data into scalable, personalised journeys that improve engagement and conversion.
*Overseeing social, community, and reputation management, including social listening, moderation, ratings, and reviews, turning insights into actionable improvements.
*Monitoring and optimise owned-channel performance, owning KPIs and performance narratives while partnering with Analytics to demonstrate impact and continuous improvement
Person Specification*Strategic and commercially minded marketing leader with expertise across CRM, email, social, and community channels.
*You bring a strong lifecycle and understanding how to connect content, data, and channels to influence customers at every stage of their journey.
*Confident leader in marketing automation, deliverability, and data, with the ability to turn complex datasets into meaningful, personalised experiences at scale.
*Experience of building alignment across teams and functions and shaping PR strategies.
*You are an effective stakeholder manager who thrives in collaborative environments, and with 5+ years in a leadership role within owned, lifecycle, or engagement marketing, you consistently deliver results that drive engagement, conversion, and long-term value.