If you’re looking to step into a national sales leadership role with real ambition and influence, don’t scroll past this exciting opportunity with a privately owned B2B foodservice and drinks-sector business.

This position blends strategic commercial leadership with hands-on execution, ideal for someone who enjoys shaping direction while remaining close to customers and partners.


You’ll be responsible for expanding UK market share, developing national and multi-site customer relationships, and building high-performing distributor networks across sectors including hospitality, retail, catering, leisure, and more.


What you’ll be doing:
*Develop and deliver a UK growth and sales strategy aligned with wider international objectives
*Lead, mentor and develop a small, high-impact sales team
*Own and grow major national accounts, negotiating commercial agreements and long-term partnerships
*Strengthen and expand distributor and partner networks through structured programmes and performance management
*Work cross-functionally with marketing, service and operations to deliver cohesive customer solutions
*Provide accurate forecasting, commercial insight and performance reporting


A competitive basic salary is on offer for the role alongside bonus and company car.


What you’ll bring:
*Senior B2B commercial leadership experience within foodservice, drinks brands, hospitality, retail or related sectors
*Proven success managing national or multi-site accounts
*Experience building and optimising distributor or partner channels
*Strategic, commercially astute and comfortable operating in a smaller, entrepreneurial environment
*Happy to travel across the UK, with very occasional European travel


This is a UK-wide role so you can be based wherever - as long as you’re happy visiting company offices in the Midlands from time to time.


This role offers genuine senior influence and long-term growth opportunity within an ambitious business. Interested? Apply now for a confidential discussion.