BettingJobs is working with an established UKGC operator who are seeking to bring in a Casino Marketing Lead, to join their team in East Sussex. Our client is offering a hybrid set up for this position.


Key Responsibilities:
*Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
*Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
*Manage the day-to-day operations of the online casino platform.
*Work with game providers to launch new content and ensure a competitive product offering.
*Monitor game performance, promotions, and player engagement to optimise revenue.
*Assist in planning and executing casino promotions and campaigns.
*Ensure compliance with UKGC regulations and responsible gaming policies.
*Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
*Analyse data to identify trends, opportunities, and areas for improvement.
*Report on campaign performance, always using data and come with KPI performance - activity, turnover, bonus costs, revenue, ROI & overall product performance.
*Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.
*Presenting ideas for original content and bespoke games.
*Managing the exclusive roadmap, ensuring strong content all year round.
*Understanding which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.
*Offering game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.
*Compiling game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.
Requirements:
*Proven experience in an online Casino Manager role or similar within the iGaming industry.
*Experience with CRM tools.
*Strong understanding of online casino games, player behaviour, and market trends.
*Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
*Data-driven and detail-orientated with good analytical and problem-solving skills.
*Excellent communication, organizational, teamwork and interpersonal skills.
*Passion for the gaming industry and a proactive, results-driven attitude.
*Knowledge of iGaming providers and aggregators, what content they offer, and where.
*Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.
*Experienced with Xtremepush.
*High attention to detail.