Marketing Manager - B2B Growth and Partnership
Location: Birchwood, Warrington
Full-Time | Leadership Role | Multi-Brand Environment
Our client, a high-growth B2B organisation operating across multiple brands and markets, is seeking a Senior Marketing Manager to lead their marketing function and drive commercial impact.
This role is ideal for someone who thrives in a fast-paced, strategic, and hands-on environment. You’ll shape the marketing strategy, develop campaigns that drive revenue and retention, and oversee content, brand, partner marketing and events. You’ll also manage and develop a Marketing Assistant while working closely with Sales, Procurement, Product, and senior leaders.
The RoleDriving Revenue & Retention *Build and execute integrated campaigns that generate qualified leads.
*Lead Account-Based Marketing programmes targeting priority accounts.
*Develop customer retention, lifecycle and upsell campaigns for a digital platform.
*Own the marketing funnel and improve conversion rates at every stage.
Content & Brand Strategy *Define the content strategy and elevate the organisation’s thought leadership.
*Oversee creation of sales collateral, blogs, case studies, ebooks, and video scripts.
*Maintain a consistent, high-quality brand voice.
Supplier & Partner Marketing *Manage relationships with suppliers and industry partners.
*Drive participation in joint marketing initiatives and co-branded campaigns.
*Leverage partner expertise for content and events.
Campaign Operations *Plan and deliver events, webinars, paid advertising, and email campaigns.
*Oversee CRM and marketing automation workflows (Click Dimensions or similar).
*Track and report on campaign performance and ROI.
Leadership & Collaboration *Manage and mentor a Marketing Assistant.
*Collaborate with cross-functional teams to ensure strategic alignment.
*Keep internal stakeholders informed and engaged in marketing activity.
About You Required
*8+ years of B2B marketing experience (SaaS or professional services advantageous).
*Strong track record in driving revenue and retention through marketing.
*Experience in demand generation, content strategy, and automation.
*Analytical, commercially minded, and confident with ROI reporting.
*Line management experience.
Nice to Have
*Background in the public sector or social housing.
*Experience with long sales cycles.
*Knowledge of Click Dimensions and WordPress.
What’s on Offer *A values-led organisation with a collaborative culture.
*Hybrid working with a base in Warrington.
*Opportunity to lead a function with significant influence on business growth.
*Purpose-driven environment with strong commitment to people, community, and sustainability.
If you’re a strategic, growth-focused marketer ready to step into a high-impact role, we’d love to talk to you.