At Sequel Group, a leading employee engagement consultancy, we help organisations inspire people to deliver brilliant business performance. Our expertise in data-led insight, creative content and transformational technology engages employees, influences behaviour and delivers really impressive results.
You’ll join a passionate, supportive and innovative team that loves creating meaningful work for global clients. We’re collaborative, value continuous learning, and give every team
member time and space to contribute, grow and sharpen their craft. We’re also employee owned which gives you a personal stake in our future.
The roleWe’re looking for a Marketing Manager who thrives on action, storytelling and connection. Someone who wants to see the impact of their work in conversations, opportunities and outcomes.
You’ll work closely with our leadership to create visibility, build credibility, and keep Sequel front-of-mind with prospects, clients and partners we most want to work with.
What you’ll do:
Account-Based Marketing (ABM):
*Design and deliver targeted campaigns that speak directly to high-value prospects. Create tailored content, outreach sequences and touchpoints that help us open doors and build relationships.
*Manage the pipeline of new leads on Synergist, qualifying and focusing and working with the Business Development Director on progress/action.
Content:
*Maintain regular flow of high-value content that showcases our impact.
*Repurpose long-form content across multiple formats and channels (email, LinkedIn, video snippets, and events).
Social & Digital Presence:
*Keep our owned channels vibrant and on brand. Test new ideas, track what performs, and iterate fast.
AI-Enabled Marketing:
*Use approved AI tools to accelerate ideation, research and content repurposing, while ensuring everything stays authentic, accurate and true to the Sequel voice.
Reporting:
*Partner with the Board to align marketing with strategic and pipeline goals. Track and measure performance metrics (leads influenced, event ROI, engagement) and share actionable insights and suggestions for improvements.
Events & Community:
*Support high-quality networking events, client roundtables and partner sessions that position Sequel as a trusted, visible voice in our space.
* Identify industry events, awards, and speaking opportunities to amplify our reach.


You’ll be great at this if you:*Have 3+ years in a digital or creative agency marketing or a B2B professional services type business.
*Love crafting content and campaigns that make people feel something (not just tick boxes!).
*Have experience running ABM or event-based campaigns that have influenced the pipeline.
*Enjoy working across multiple projects at pace.
*Are confident with lead management, marketing and CRM tools.
*Understand how to use AI tools smartly, still retaining Sequel’s human touch.
*Are proactive, personable, and thrive on making things happen.
What success looks like:*A consistent drumbeat of visible, shareable content.
*Growing a network of prospects and partners actively engaging with Sequel
*High-quality leads and opportunities generated through targeted ABM and events that convert to wins.
*Recognisable Sequel presence at industry events and in online communities.
*Clear ROI on marketing activities, shared openly and regularly with the team.
Benefits:*Flexible hybrid working – minimum 3 days in our office near Old Street
*26 days holiday + bank holidays
*An employee-owned business with the potential for tax-free bonuses
*Employee benefits scheme
*Collaborative office – Sequel events and socials, regular after work treats!
*A clear progression path - this role can grow as the agency scales
*Time for self-development