Business Development and Marketing Manager
  • England,London,City of London
  • Full Time, Permanent
  • £75,000 - £85,000 per annum
Job Description:
My Client a US Law based in the city are looking for a Business Development and Marketing Manager.


Core duties will include:


Develop and implement a marketing plan aligned to firm-wide and practice group objectives in conjunction with the individual partners so that they continue marketing authentically.


Assess and pursue flagship conferences, sponsorship opportunities and speaking engagements that position the firm as thought leaders with desired target audiences.


Identify opportunities for brand positioning and differentiation in the legal market.


Monitor marketing ROI, using data and analytics to refine strategy and demonstrate impact.
Public Relations & Communications


Have pre-existing relationships with key legal and business press; manage media enquiries and press releases. This is in addition to building strong relationships with the firm’s existing agencies.


Draft and place thought leadership content in relevant publications and platforms.


Draft directory entries i.e. Chambers, and liaise with publishers


Maintain consistency of tone, style, and messaging across all external communications. Doing this in a way that works with each partner and department’s style.




Oversee the firm’s website, ensuring content is accurate, engaging and up to date.


Manage social media channels with regular, relevant posts that reflect firm culture and expertise.


Work with fee earners to generate quality written content, including blogs, insights, and newsletters.


Explore SEO and analytics tools to drive digital visibility.


Client Development & BD Support


Support partners in the creation of pitches, credentials and capability statements.


Create targeted marketing campaigns to support sector or practice-specific growth.
Brand & Visual Identity


Coordinate design of marketing collateral, including brochures, presentations and templates.


Internal Communications & Culture


Champion internal engagement by producing internal newsletters and firm-wide announcements.


Support internal stakeholders (Partners & HR) on initiatives such as ESG, charity partnerships and enhancing the firm’s EVP.


Track PR/media coverage and produce regular reports for management.


Ensure marketing and communications activities comply with SRA guidance and GDPR.


Ideal candidate must have the following:


Minimum of 3-5 years’ experience in a legal or professional services marketing/communications role.


Experience in PR/media relations in the legal sector.


Demonstrated ability to work independently and strategically, with hands-on delivery.


Strong writing, editing and content creation skills.


Confidently managing projects and engaging with stakeholders and partners.


Experience of managing external agencies and suppliers


Comfortable using CMS, email marketing tools, and social media platforms.


Commercial mindset with attention to brand and reputation management.
Job number 3393838

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Company Details:
Charalle Recruitment Limited
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