Head of Marketing - Manchester

Our client is seeking a Head of Marketing with strong lead generation expertise to lead the marketing function for the UK business unit. The focus of this role is to drive sustainable growth by building a high-performing, lead-driven marketing engine that supports sales, improves conversion, and delivers measurable commercial impact.
This is a senior, hands-on role where marketing performance, pipeline growth, and ROI are central. The successful candidate will work closely with senior executives and cross-functional teams to ensure marketing is a core growth driver for the business.


Key Responsibilities

*Develop and deliver a clear, results-focused marketing strategy with a strong emphasis on lead generation and conversion.
*Own and execute end-to-end lead generation and lead nurture programmes, aligned closely with sales objectives.
*Work collaboratively with senior leadership and key stakeholders to support revenue growth and customer acquisition.
*Lead multi-channel marketing activity across digital, social, and traditional platforms, maximising the use of marketing automation.
*Position marketing as a high-quality, performance-led function that consistently delivers qualified leads.
*Monitor, analyse, and report on campaign performance, pipeline contribution, and ROI, providing accurate forecasts and insights.
*Lead, mentor, and develop the marketing team, ensuring skills remain relevant and commercially focused.
*Manage and optimise the marketing budget to ensure maximum return on investment.
*Act as brand champion, ensuring consistent messaging and customer experience across all channels.
*Build strong working relationships with internal departments and external partners.
*Maintain a hands-on approach, actively contributing to campaign delivery where required.


Person Specification

*Proven experience in a lead generation–focused marketing role, ideally within B2B financial services.
*Demonstrated success in building and scaling lead generation strategies that drive measurable business growth.
*Strong understanding of modern marketing communications, digital channels, and emerging technologies.
*Experience using marketing automation platforms, ideally Salesforce and Pardot.
*Commercially minded, data-driven, and highly performance focused.
*Strong leadership skills with the ability to inspire and develop high-performing teams.
*Strategic thinker with the confidence to operate at Board level, while remaining operationally hands-on.
*Experience developing KPIs, managing performance, and using data to optimise results.
*Agile problem-solver who thrives in a fast-paced, entrepreneurial environment.


Benefits:

*25 days holiday + BH
*Hybrid working
*Training and Development Budgets


Interested? Please Click Apply Now!

Head of Marketing - Manchester