Digital Analytics Manager (Contract)
Berkshire - 1 day per week in the office
Retail
£400-£500 per day (outside IR35)
Our retail client is seeking an experienced Digital Analytics Manager to lead their analytics function during a key period of transformation. This role is ideal for someone who combines deep hands-on technical capability - particularly in GA4 and SQL - with strong leadership experience. You’ll oversee a team of up to five analysts and play a crucial role in optimising the digital customer experience across web, product, and omnichannel journeys, including checkout funnels, click-and-collect flows, and on-site behaviour analysis.
Role & Responsibilities
*Lead and mentor a team of up to five digital/product analysts, ensuring high-quality delivery and capability uplift.
*Own end-to-end digital analytics strategy across web and product experiences
*Drive actionable insights using GA4 to understand customer behaviour, conversion paths, and onsite performance
*Use SQL to extract, manipulate, and analyse data from various platforms and databases
*Monitor and improve customer journeys including checkout, click-and-collect, product discovery, and wider digital touchpoints
*Partner closely with product, UX, eCommerce, trading, and engineering teams to prioritise and deliver data-driven improvements
*Translate complex data into clear recommendations that support commercial and digital KPIs
*Ensure robust tagging, tracking, and measurement frameworks are in place across digital properties
*Present insights and strategic recommendations to senior stakeholders, influencing decision-making at pace

Skills & Experience
*Mandatory retail sector experience - strong understanding of retail digital journeys, trading cycles, and eCommerce performance drivers
*Proven experience as a Digital Analytics Manager
*Hands-on expertise with Google Analytics 4 (GA4), including event configuration, exploration reporting, funnels, and attribution
*Strong SQL skills for deep-dive analysis and dataset creation
*Demonstrated ability to manage, coach, and develop analyst teams (up to 5 people)
*Experience analysing onsite behaviour, customer journeys, web/product performance, and checkout optimisation
*Excellent communication skills with the ability to simplify complexity for non-technical audiences
*Strong stakeholder management - comfortable influencing senior leaders in fast-paced retail environments
*Knowledge of tag management, experimentation, or CRO tools is a bonus
Benefits
£400-£500 per day, outside IR35, London based, 1 day per week in the office
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
Digital Analytics / Manager / GA4 / SQL / Insights / Retail