Senior CRM Executive
  • England,London,City of London
  • Full Time, Permanent
  • £30,000 - £35,000 per annum
Job Description:
Senior Lifecycle CRM Executive
London or Leicester,
Hybrid working
Salary £30000 to £35000 DOE.
This is an excellent opportunity to join a growing CRM function where you will shape multi channel lifecycle journeys and deliver impactful, data informed CRM activity. You will work in a fast paced, digital environment where customer experience, experimentation, and continuous improvement are central to success.
The Company
They are a customer focused digital organisation with a large, diverse user base and a strong commitment to improving engagement across the full lifecycle. CRM is a key growth area for the business and they are investing in tools, insight, and people to advance personalisation and automated marketing. You will join a collaborative environment where
experimentation is encouraged and where CRM plays a meaningful role in driving value.
The Role
* Build and schedule lifecycle, transactional, and promotional campaigns across email, push, SMS, and in app channels using Braze
* Support automated journeys including onboarding, renewal, and re engagement workflows
* Maintain accurate and relevant content, ensuring journeys remain up to date with seasonal messaging and current offers
* Support segmentation, tagging, and personalisation to ensure dynamic content renders correctly
* Monitor the performance of live journeys and contribute to testing and optimisation
* Work closely with internal teams to ensure journeys meet business and compliance requirements
* Support QA and end to end testing, particularly for complex or logic heavy builds
* Contribute to reporting, helping the team understand performance and areas for improvement
Your Skills and Experience
* Strong commercial experience in CRM or lifecycle marketing, ideally in a digital or subscription based environment
* Hands on experience using Braze
* Confident working with A/B testing and campaign performance metrics
* Clear communicator who enjoys working cross functionally
* Comfortable managing multiple campaigns in a fast moving environment


What They Offer
* Salary between £30000 and £35000 depending on experience
* Hybrid working in either London or Leicester
* The chance to develop your CRM skill set in a data driven environment
* Exposure to multi channel marketing across email, push, SMS, and in app
* Opportunities to grow, experiment, and influence lifecycle strategy
How to Apply
If you are a CRM specialist looking to advance your lifecycle marketing expertise, please apply with your CV.
Job number 3407537

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Company Details:
Harnham - Data & Analytics Recruitment
Company size: 250–499 employees
Industry: Recruitment Consultancy
Harnham are the global leaders in Data & Analytics recruitment.Harnham provides specialist Data & Analytics recruitment staffing services and talent s...
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