HubSpot CRM Executive
Location: Manchester
Department: Marketing and Communications
Candidates must have Hubspot experience.
MCR Property Group is a leading UK property developer and operator with a diverse, nationwide portfolio spanning student accommodation, commercial space and residential living. We are now looking for an experienced HubSpot CRM Executive to join our Marketing and Communications team, working across the full breadth of the group.
This is a pivotal role, responsible for owning and evolving our HubSpot CRM platform across multiple property sectors, supporting commercial performance, improving customer experience and bringing greater structure and insight to our sales and marketing activity.
You will work across our Flow Student portfolio, our commercial portfolio of serviced and leased office spaces and light industrial units, and our Build to Rent and PRS residential portfolio, ensuring HubSpot supports each business line effectively while operating as a single, coherent system at group level.
You will be part of a 12 person in house marketing team, working closely with two Marketing Managers with strong HubSpot experience, and supported by a Senior CRM Manager. The wider team spans creative, social, content and design, providing a collaborative, well resourced environment where CRM is embedded into brand, campaign and commercial delivery rather than operating in isolation.
This role is ideal for someone with 2–4 years’ experience working with HubSpot who enjoys being at the centre of a business and working with people as much as systems.
You will play a hands-on role in shaping how HubSpot is used across the group, from building smart, strategic workflows and campaigns, through to training teams, improving day to day adoption and identifying where better use of data and automation can drive commercial performance.
You will work closely with marketing, sales and lettings teams, spotting opportunities to improve lead quality, conversion and customer experience, and helping the business understand where real commercial value sits across our student, commercial and residential portfolios.
This is a role for someone who is confident talking to people, comfortable getting into the detail and motivated by seeing systems, teams and results improve together.
Key responsibilities CRM management
* Own the day to day management, optimisation and development of HubSpot across the group


* Configure pipelines, properties and workflows to support student, commercial and residential lettings


* Maintain exceptional data quality, governance and consistency across all portfolios


Sales and marketing integration
* Build and manage marketing campaigns within HubSpot for student, commercial and residential audiences


* Develop automated workflows for lead capture, nurturing, qualification and conversion


* Align CRM structure with real world sales processes across multiple asset classes


Data, insight and reporting
* Analyse CRM data to identify trends, performance gaps and growth opportunities


* Produce clear, actionable reports on pipeline health, conversion rates and campaign performance


* Support senior stakeholders with insight to inform commercial and marketing decisions


Training and enablement
* Act as the internal HubSpot expert, supporting day to day users alongside the Senior CRM Manager


* Contribute to training and best practice adoption across marketing, sales and lettings teams


* Stay up to date with HubSpot product developments and ensure new features are used effectively


Customer relationship management
* Improve customer engagement through structured, relevant and timely communications


* Support post enquiry and post let communications through HubSpot


* Ensure CRM supports a consistent, professional customer experience across all brands


Collaboration and integration
* Work collaboratively across a multidisciplinary marketing team covering creative, social and design


* Work closely with sales, lettings and operational teams to align CRM with business objectives


* Liaise with external partners on integrations, data flows and system improvements


About you * Proven experience managing and optimising a CRM platform, ideally HubSpot


* Strong understanding of UK property, particularly commercial and residential lettings


* Highly analytical, comfortable working with data, reporting and insight


* Confident communicator, able to work within a collaborative, multi discipline team


* Highly organised, detail focused and process driven


* Strong working knowledge of Microsoft Office and CRM systems


Benefits * Competitive salary, dependent on experience

* 23 days annual leave plus bank holidays

* Your birthday gifted as an extra day annual leave

* Company pension scheme

* On-site Gym

Application process
Please submit your CV along with a short cover letter outlining your experience and suitability for the role at MCR Property Group.Please note candidates will only be considered if they have a UK work visa that does not require sponsorship.