Are you a dynamic and innovative marketing professional ready to lead exciting campaigns? Do you thrive in fast-paced environments and excel at motivating teams? Are you passionate about making a real difference in the sustainability and environmental sector?
We are currently looking for a Marketing Manager to join our vibrant and forward-thinking team in Greater London. Imagine your skills shaping effective marketing strategies that promote sustainability and environmental responsibility in the heart of London’s thriving business district!
Hours of Work: Monday to Friday, 37.5 hrs per week
Role Overview: As our Marketing Manager, you will be the driving force behind our digital and commercial brand presence. You will bridge the gap between creative storytelling and data-driven performance, overseeing everything from high-level strategy to hands-on execution. Crucially, you will manage and mentor a Marketing Executive and work closely with the Bids team, ensuring the teams meet their targets while fostering a culture of creativity and professional growth.
Key Responsibilities:
1. Leadership & Team Management
*Line Management: Directly manage a Marketing Executive, providing guidance, setting clear KPIs, and supporting their professional development.
*Workflow Oversight: Oversee the day-to-day output of the marketing function, ensuring projects are delivered on time and to the highest standard.
2. Strategy & Growth
*Support the development and delivery of the overarching marketing strategy, identifying growth opportunities and defining digital priorities.
*Establish success measures and KPIs to ensure all campaigns deliver a measurable commercial impact.
*Develop and implement a comprehensive digital marketing strategy aligned with Bywaters’ broader business and commercial goals.
3. Stakeholder Collaboration
*Cross-Departmental Synergy: Foster strong collaboration with other departments across the business to ensure cohesive, insight-driven activity.
*Internal Insight: Work closely with Sales and Operations to translate ground-level data into compelling marketing narratives and lead-generation tools.
*Working closely with the bids team, to support on delivering compelling bid responses and world class presentations
4. Multi-Channel Campaign Management
*Plan, execute, and optimise fully integrated digital campaigns across PPC, SEO, email, LinkedIn, and strategic partnerships.
*Oversee the publication of digital content, ensuring consistent brand messaging and a "sustainability f irst" tone across all channels.
*Drive brand visibility through organic content strategies and strategic digital partnerships.
5. Website & CRM Excellence
*CMS Management: Act as the lead for our WordPress site, ensuring content is fresh and the site is optimised for UX, mobile, and conversion.
*CRM & Automation: Lead email marketing and CRM programmes within Salesforce Account Engagement (Pardot), focusing on smart lead segmentation and personalisation.
*Technical SEO: Oversee SEO performance, including content optimisation and technical enhancements to drive organic search growth.
6. Creative & Content Production
*Copywriting: Act as the senior "voice" of the brand, producing and approving compelling, professional copy for blogs, whitepapers, bids and advertisements.
*Design: Utilise Adobe Creative Cloud or Canva to produce (and oversee the production of) high-quality visual assets that align with the Bywaters brand identity.
7. Performance Analysis & Reporting
*Data Tracking: Monitor and analyse market trends and campaign performance using Google Analytics and CRM reporting.
*Insights: Provide regular, actionable insights to the leadership team to refine marketing spend and improve lead generation tactics.
Candidate’s Experience & Skills
Essential criteria: -
*Leadership: Proven experience managing or mentoring team members within a marketing environment.
*Technical Stack: Essential proficiency in WordPress, Salesforce Pardot (Account Engagement), and Google Analytics.
*Collaborative Mindset: A natural relationship builder capable of extracting insights from various business functions