Job Title: Email Marketing Specialist (Bilingual in English and German)
Employment Type: Permanent Role
Location: Remote


Role Summary
The Email Marketing Specialist will own end-to-end email marketing campaigns for EMEA markets, supporting a fast-growing international expansion. This is an individual contributor role focused on strategy, execution, optimisation, and reporting, with a strong ownership mindset in a newly forming team.


Key Responsibilities
*Plan, build, and execute email marketing campaigns across EMEA
*Manage the full lifecycle: strategy production deployment optimisation
*Work with CRM and campaign management platforms
*Conduct A/B testing, analyse performance, and optimise campaigns
*Report insights clearly to internal teams, stakeholders, and senior leadership
*Collaborate with global production teams (US/Canada-based)


Key Skills & Experience
*Strong hands-on experience in Email Marketing (core channel)
*B2C / D2C marketing experience with large consumer brands
*CRM / campaign tools experience:
*Epsilon, Moveable Ink, Attentive (nice to have)
*Salesforce Marketing Cloud or similar acceptable
*Adobe Journey Optimizer / AEP is a strong plus
*Working knowledge of:
*HTML (email templates)
*Photoshop (basic–intermediate edits)
*Strong understanding of KPIs, A/B testing, and optimization


Mindset (Critical)
*Comfortable working in a newly forming team
*Able to build processes, not just follow them
*Proactive, self-driven, ownership mentality
*Comfortable with some ambiguity and fast pace


Location & Working Model
*Based in UK or Ireland (remote-friendly)
*Standard hours: 9:00–5:00 / 6:00
*Flexibility required for US time-zone overlap (a few evenings per week)