This role leads the Retail and DTA sales strategy overseeing a large field sales team to drive national channel growth. It shapes key strategic initiatives including product innovation, digital capability and customer engagement.
Client Details
A well established UK manufacturer of high performance building chemicals, sealants, adhesives, and construction solutions is seeking a Head of Retail Sales & DTA Channel to lead one of its most strategically important commercial areas. Serving over 2,000+ retail partners nationwide, the business continues to invest heavily in product innovation, customer engagement, and digital transformation making this a defining time to join the organisation at senior level.
This role offers full visibility with the executive team and significant influence over future commercial strategy.
The Head of Retail Sales & DTA Channel will own the commercial strategy and performance of the Independent Trade Channel, overseeing a large, experienced field sales organisation and driving category growth across a diverse product portfolio.
You will lead a team consisting of:
*3 Direct Reports (e.g., National/Channel Managers)
*10 Area Sales Managers (ASMs)
This role also plays a key part in shaping strategic initiatives including the product innovation pipeline, CRM and AI driven sales capability, and the ongoing evolution of the customer loyalty programme.
Description
Channel Leadership & Strategy
*Lead the full Independent Trade Channel, ensuring strong execution across 2,000+ retailers.
*Develop long term channel strategies to accelerate growth in the DTA market.
*Drive performance and visibility across the organisation’s entire product portfolio.
Team Leadership & Development *Provide direction, coaching, and leadership to 3 direct reports and 10 ASMs.
*Foster a high performance, growth focused culture.
*Ensure robust commercial capability and alignment across the team.
Cross Functional Collaboration *Partner with Marketing and Operations to launch new products and deliver best in class customer support.
*Share market insight to influence product innovation, packaging, and value add solutions.
Strategic Projects & Transformation *Contribute to the development of new product roadmaps.
*Support CRM/AI system evolution to enhance customer targeting and engagement.
*Shape and grow the customer loyalty programme.
Commercial Performance *Own revenue, margin, and profitability performance across the channel.
*Deliver accurate forecasting, reporting, and insight to the CEO.
*Strengthen relationships with key retail partners to maximise commercial opportunity.
Profile
*Senior commercial leadership experience within construction, building products, or related markets.
*Proven success managing large and diverse field sales teams.
*Strong track record of cross functional collaboration and influencing senior stakeholders.
*Experience engaging buyer groups, independent retailers, or similar routes to market.
*Commercially astute, strategically minded, and confident in fast paced environments.
*Willingness to travel and be present at Head Office for cross functional collaboration
Job Offer
Competitive package depending on experience