Head of Marketing

Warrington based (office)
Permanent
Excellent salary and benefits
B2B SaaS | Technical Product
We’re looking for a commercially driven, technically credible Head of Marketing to lead the next phase of growth for a high-value B2B SaaS business.
This isn’t a brand only role.
This is about building a predictable revenue engine.
You’ll work closely with the CEO, Sales and Product to position a technically sophisticated platform in a competitive market - driving pipeline, improving CAC efficiency and supporting enterprise sales cycles.
The Opportunity

Our client operates in the technology/SaaS space, selling a complex solution into technical and commercial decision makers.
You’ll own:
*Marketing strategy and execution
*Demand generation and pipeline contribution
*Product positioning and messaging
*Technical content strategy
*Marketing operations and performance analytics
*Team leadership and agency management
What We’re Looking For

This role is built for someone who has:
*Experience in B2B SaaS or technology-led businesses
* Marketed complex or technical products
* Worked with long / consultative sales cycles
* Built marketing around pipeline targets not just MQLs
* A strong grasp of metrics (CAC, LTV, conversion, payback period)
* Experience aligning Sales, Marketing and Product
You should be comfortable:
*Talking architecture, integrations and technical value
*Building messaging for both technical and commercial buyers
*Translating product features into commercial outcomes
*Driving account-based marketing (ABM) in enterprise environments
Key Responsibilities*Develop and execute a data-led marketing strategy aligned to revenue goals
*Own demand generation across digital, content, events and outbound support
*Build technically credible thought leadership (whitepapers, solution briefs, webinars)
*Improve funnel performance and marketing ROI
*Strengthen brand positioning in a competitive tech market
*Implement marketing automation and reporting frameworks
*Support sales enablement with technical collateral
The Profile

You’re likely:
*A current Head of Marketing in SaaS
*Or a Senior Marketing Leader ready for a step up
*Commercially sharp, not just creative
*Confident working with engineers and product teams
*Comfortable with accountability for pipeline contribution
You understand that:
Growth comes from alignment.
Marketing exists to drive revenue.
And technical credibility wins trust.
Why This Role?*High-impact position reporting to the CEO
*Real ownership of strategy
*Opportunity to shape the next stage of scale
*Commercially focused leadership team
*Competitive package
If you’re a technical SaaS marketer who enjoys building revenue engines not just campaigns, we’d love to have a conversation.


Roberts Webb Recruitment are acting as a Recruitment Agency in relation to this role.