Business Development Manager
Cardiff - Hybrid
Yolk Recruitment is supporting a leading digital marketing agency in their search for a Business Development Manager. This is an exciting opportunity for an ambitious sales professional to play a key role in driving new client acquisition and revenue growth across a portfolio of services including social media management, content marketing, paid media, and digital campaigns.
The Role
As Business Development Manager, you’ll be responsible for the full sales cycle - from identifying opportunities and building relationships to closing deals and ensuring a smooth handover to the account management team. You’ll combine consultative sales skills with a solid understanding of digital marketing solutions to position the agency as a trusted partner for growth.
Key Responsibilities
Revenue Growth & Sales Targets
*Manage the full sales process, from lead generation through to deal closure
*Create and deliver strategies to bring in new clients aligned with the agency’s expertise
*Source new opportunities via networking, referrals, prospecting, and events
*Deliver tailored pitches and proposals showcasing digital expertise
*Negotiate contracts and manage pricing strategies to close deals
*Build long-term client relationships to encourage repeat business
*Collaborate with account managers and delivery teams to ensure smooth onboarding
*Stay up to date on digital and social trends, innovations, and competitor activity
*Identify upsell and cross-sell opportunities
*Report regularly on pipeline, forecasts, and target progress
*Analyse performance and suggest improvements
Requirements
*3-5 years’ experience in business development or sales within a digital marketing, media, or agency setting
*Proven track record of meeting and exceeding revenue targets
*Solid understanding of digital and social media services (SEO, content, paid ads, influencer marketing etc.)
*Excellent negotiation, communication, and presentation skills
*Self-motivated, target-driven, and confident in a fast-paced sales environment
*Able to work independently and collaboratively
Preferred:
*Established network within marketing, advertising, or digital-first industries
*Experience selling retainer-based agency services
*Familiarity with digital performance metrics
Benefits
*Basic salary up to £40k
*Commission structure
*Car allowance
*Clear progression and career development opportunities
*Hybrid working
*Regular team events and industry networking opportunities
*Supportive and collaborative environment working with creative specialists