HEAD OF MARKETING
Manchester | Premium Consumer Brand | Senior Leadership Role
I’m partnering with a fast-growing, design-led premium furniture brand to find a commercially driven Head of Omnichannel Marketing - someone who truly understands how to connect retail, digital and brand into one high-performing ecosystem.
This is not a pure strategy role. It’s for a hands-on, commercially minded leader who thrives on execution, performance and measurable growth.
THE ROLE
Sitting across both DTC and retail, you’ll own and deliver a fully integrated omnichannel marketing strategy - driving sell-through in major national retailers, supporting independent partners, and accelerating growth across owned eCommerce platforms.
You’ll be leading marketing performance across stores, online, influencers, retail media and brand channels - ensuring every touchpoint works harder commercially.
WHAT YOU’LL BE DOING
* Owning omnichannel marketing strategy across wholesale, retail and DTC
* Leading retail partner activity including in-store activation, trade marketing and co-marketing campaigns
* Owning digital channel execution - paid media, SEO, CRM, affiliates and content
* Leading and developing an established marketing team within a collaborative commercial structure
THE ENVIRONMENT
You’ll join a modern, fast-moving business with a strong commercial backbone - supported by a Sales Director with a marketing background, an established digital function, in-house creative team and clear performance frameworks. With circa £1.5m annual investment across marketing and DTC, this is a role with real impact and visibility.
WHO I’M LOOKING FOR
* A true omnichannel marketer - equally comfortable in retail environments and digital performance
* Proven leadership experience across wholesale, retail and eCommerce
* Commercially sharp, data-driven and execution focused
* Someone who can translate strategy into action at pace
WHY THIS ROLE?
This is a rare opportunity to shape the marketing direction of a premium retail-led brand operating across major national partners including Next, John Lewis, Smyths and Very, alongside a strong independent retail network and growing DTC channels.
If you’re a senior marketing leader who understands how stores and online work together - and you want a role where performance, creativity and commercial impact genuinely matter - I’d love to speak with you.
Coburg Banks Limited is acting as an Employment Agency in relation to this vacancy.