Senior Marketing Manager
Location: Hereford (Hybrid working available)
Salary: £50k - £60k
Job Type: Full-time Permanent
My client, a rapidly growing business in the construction industry, is seeking a Senior Marketing Manager to join their close-knit team. The role will be reporting directly to the Sales & Marketing Director and will be pivotal in shaping and delivering the company’s marketing strategy.
If you are passionate about working for a dynamic, sustainability-focused business that sells building supplies and operates within the Construction and Trade sector, this could be the perfect opportunity for you! They are keen to find someone who has experience of lead generation, competitor analysis and research and insight who is both analytical and commercial in their approach. An idea’s focused individual who can measure and track performance, whilst also managing a Marketing Executive.
About the Role
As Senior Marketing Manager, you will lead and oversee all aspects of the marketing strategy and campaigns. Your responsibilities will include:
*Developing and implementing comprehensive marketing plans across online and offline channels (website, social media, email, SEO, SEM, PR, and events).
*Managing the marketing budget and allocating resources effectively.
*Monitoring and analysing campaign performance using tools and metrics, and reporting insights to senior management.
*Collaborating with internal teams (sales, product, design, customer service) to ensure consistent messaging and alignment.
*Evaluating market trends, customer behaviour, and competitor activity to identify opportunities and challenges.
*Exploring new marketing technologies and best practices to enhance capabilities and results.
*Generate and present regular reports on marketing performance, insights, and recommendations to senior management
About You
*Demonstrable experience working in a marketing leadership role
*Experience in a commercial, product sales focused business, either B2B or B2C (construction or building supplies industry experience is a bonus!)
*Proven success in developing and executing marketing strategies that drive growth and ROI.
*Strong knowledge of marketing principles, tools, and channels.
*Proficiency in platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, WordPress.
*Excellent communication, presentation, and interpersonal skills.
*Ability to work independently and thrive in a fast-paced environment.
Benefits
*25 days holiday plus bank holidays
*Statutory pension scheme
*On-site parking
*Bonus scheme
*Staff incentives and free lunches
*Hybrid working available (minimum 3 days per week in office)
Interested? Apply online today or contact Jo Aldred at REED Marketing & Creative for more information.