We are seeking a commercially driven and creatively ambitious Brand Marketing Manager to lead our B2C and B2B2C marketing strategy from our Cardiff headquarters.
This role requires a strong creative leader who can shape compelling brand storytelling, content, and campaigns - while maintaining clear commercial accountability. You will balance creative ambition with measurable outcomes, ensuring all marketing activity drives brand equity, retail sell-through, and revenue growth.
As a senior leader within the business, you will represent Marketing at Executive Leadership level and play a critical role in aligning brand, consumer, and trade strategies.
Key ResponsibilitiesBrand & Consumer Communications * Lead consumer brand outreach and communications across owned and earned channels.

* Develop and execute influencer strategy and manage key creator partnerships.

* Own organic and paid social media strategy, planning, and performance.

* Lead PR strategy and execution, building brand presence and authority.

* Oversee B2C email marketing strategy and performance optimisation.

* Ensure all consumer-facing activity supports retail partners and drives channel sell-through.

Creative Direction & Brand Content * Own creative direction and brand guidelines, ensuring consistency across all touchpoints.

* Lead showroom design concepts and experiential brand environments.

* Oversee POS creative and in-store marketing materials.

* Direct website creative development (agency-supported).

* Develop compelling brand content

You will ensure the brand’s visual and narrative identity is distinctive, premium, and commercially effective.
Marketing Leadership & Strategy * Own the B2B2C marketing strategy and annual planning process.

* Develop and deliver the annual marketing roadmap aligned to commercial objectives.

* Line manage, mentor, and develop the marketing team.

* Represent Marketing on the Executive Leadership Team.

* Partner closely with Sales and Commercial teams to ensure joined-up planning.

Commercial Accountability * Take ownership of marketing-led commercial outcomes.

* Use insight, performance data, and market intelligence to guide decisions.

* Establish clear KPIs and reporting frameworks across all marketing activity.

* Balance creative excellence with strong financial discipline.

* Manage and optimise marketing budgets to maximise ROI.

Skills & Experience Required * Proven experience in a senior Brand, Consumer, or Marketing Manager role.

* Demonstrated success delivering integrated B2C and B2B2C strategies.

* Strong creative leadership with experience owning brand direction.

* Experience managing influencer marketing, PR, and social media (organic and paid).

* Commercially astute with a track record of delivering measurable growth.

* Experience working closely with Sales and trade/retail partners.

* Strong stakeholder management and leadership capability.

* Confident presenting at Executive level.

Competitive salary and performance-related bonus.