As a Data Analytics Senior Analyst, you will play a pivotal role in transforming raw data into strategic insights that drive decision-making across the organisation. You will be responsible for the design and implementation of analytical solutions while ensuring data integrity, accessibility, and visualisation standards.
This role requires both a sharp analytical mindset and strong collaboration and management skills, as you will collaborate with cross-functional teams to identify business opportunities, track performance, and optimise outcomes. With a finger on the pulse of emerging technologies and data trends, you’ll help shape our data-driven culture and elevate how we understand our customers, prospects, operations, marketing performance and growth.
In this role your key responsibilities will include but not be limited to:
*Develop and execute a comprehensive data analytics strategy aligned with business objectives
*Oversee a junior Data Analyst, providing mentorship and guidance
*Design and implement a data quality improvement strategy to resolve existing issues
*Help support the delivery and ongoing optimisations of a centralised marketing dashboard to provide unified visibility into campaign performance
*Build and automate dashboards to track ROI on marketing campaigns
*Identify reporting needs and implement automated data flows to reduce manual effort
*Drive initiatives to reduce data quality issues in HubSpot
*Build strategies for augmenting and enhancing data, including tech stack recommendations, people-processes, and methods of obtaining first-party data.
*Ensuring we are compliant with data-practices and laws
*Work with the Head of Marketing Operations, and CRM Manager to ensure data flows between systems and strive for a ’single source of truth’ of data.
*Provide reporting and insights to help the business make better decisions, and to help track marketing performance and value-add
*Work with colleagues in the business to improve automation and data collection
*Promote a good data management culture across the business
*Help to reduce or remove manual reporting practices and improve efficiency
*Continuing to support the business in any data requests or requirements
Skills & Experience
*Strong knowledge of Microsoft Excel,
*Some experience in system integrations, with expert knowledge of CRM and Marketing Automation systems (preferably NetSuite and HubSpot)
*Experience in data capture and data management
*Ability to interpret data, interpret trends and providing recommendations accordingly
*Excellent verbal and written communication skills at all levels
*In depth knowledge of marketing tools, metrics, and reporting
*Strong understanding of the digital marketing landscape