Marketing Content Creator
Location: Norwich
Salary: Up to £35,000
Type: Full time, permanent
About the Company
A leading UK supplier of CNC machinery, providing advanced CNC routers, laser systems, knife cutters and 3D printers to a wide range of industries. The company partners with global brands including Protek, BRM, LD CNC Systems, Celag, Kern and Massivit, and supports customers with delivery, installation, training and ongoing technical support.
Their products are used across an exceptionally broad technical landscape, including:
• Aerospace

• Automotive and electric vehicle manufacturing

• Medical and healthcare device production

• Electronics and consumer technology

• Defence and military engineering

• Marine and shipbuilding

• Renewable energy including wind, solar and hydro

• Oil and gas

• Robotics, automation and industrial systems

• Textile and fashion technology

• Furniture, joinery and woodworking

• Construction and heavy machinery

• Jewellery and luxury goods manufacturing

• Education, R and D labs and prototyping facilities
The company has grown organically through strong social media engagement, particularly Instagram, and is now investing in its first dedicated marketing hire.
The Role
This is a rare opportunity to build an in-house marketing function from the ground up. You will be responsible for elevating the company’s digital presence, creating engaging product-led content and driving consistent social growth.
You will work closely with leadership to shape the marketing strategy, increase brand visibility across all channels and translate complex technical products into clear and compelling content.
Key Responsibilities
• Create high impact content for Instagram, TikTok, LinkedIn and other platforms

• Develop a content strategy that showcases CNC machinery, product features and real customer applications

• Film, edit and publish video content from demonstrations, installations and factory visits

• Optimise website structure and content to uplift technical SEO

• Improve organic reach across all channels and support long term brand positioning

• Work alongside engineers and sales teams to understand key product differentiators

• Produce case studies, product spotlights, buyer guides and educational content

• Track and report on engagement, traffic and SEO performance

• Manage daily posting, scheduling and community engagement
Ideal Candidate Profile
• Two to three years’ experience in digital marketing, content creation or SEO

• Strong background in product marketing rather than service-based marketing

• Confident producing video and visual content suitable for manufacturing and technical audiences

• Clear understanding of technical SEO, keyword research and on page optimisation

• Comfortable translating complex engineering or product information into accessible content

• Strong storytelling, copywriting and visual editing skills

• Highly self driven, organised and confident owning a marketing function independently

• Experience with Google Analytics, Search Console or SEO tools

• A degree in business, marketing or related CIM’s
What You Will Gain
• Full ownership of the marketing function with freedom to innovate

• Exposure to advanced manufacturing technology and global CNC brands

• The opportunity to shape the company’s digital identity from day one

• A varied workload with content spanning multiple industries and applications

• Direct impact on organic growth, SEO performance and brand visibility