??????CNC Machine Salesperson – Job Specification
About the Company
A leading UK supplier of CNC machinery, providing advanced CNC routers, laser systems, knife cutters and 3D printers to a wide range of industries. They supply equipment from global brands including Protek, BRM, LD CNC Systems, Celag, Kern and Massivit, offering delivery, installation, training and ongoing support.
This company engages with an astounding array of industries across:
*Aerospace
*Automotive and electric vehicle manufacturing
*Medical and healthcare device production
*Electronics and consumer electronics
*Defense and military engineering
*Marine and shipbuilding
*Renewable energy (wind, solar and hydro)
*Oil and gas
*Robotics, automation and industrial systems
*Textile and fashion technology
*Furniture, joinery and woodworking
*Construction and heavy machinery
*Jewellery and luxury goods manufacturing
*Education, R and D labs and prototyping facilities
Location
Norwich-based, with UK-wide travel for client visits and demonstrations.
Salary
£35,000 to £55,000 basic

£60,000 to £90,000 OTE


Purpose of the Role
To drive new business and manage existing accounts by selling CNC routers, laser systems, knife cutting machinery and additive manufacturing solutions. The role involves understanding client applications, recommending suitable machinery and managing the full sales cycle from enquiry to installation.
Key Responsibilities
Sales and Business Development
*Grow new business across engineering, manufacturing, signage, aerospace, marine and related sectors.
*Handle inbound enquiries and proactively source new opportunities.
*Conduct on-site and virtual consultations to understand customer requirements, materials, production volumes and workflow needs.
*Recommend CNC machinery solutions covering routers, lasers and 3D printers.
*Prepare proposals, quotes, finance options and ROI discussions.
*Support prospects and customers throughout the complete sales process.
Product Demonstrations
*Deliver hands-on demonstrations at the company’s Norfolk demo facility and at customer sites.
*Confidently demonstrate 3 Axis and 5 Axis routers, CO2 laser cutters, fibre lasers and knife-cutting machinery.
Client Relationship Management
*Build and maintain strong customer relationships to encourage repeat business.
*Collaborate closely with installation, engineering and training teams to ensure a smooth customer journey.
*Provide expert product knowledge and guide clients on both entry-level and advanced solutions.
Market Knowledge
*Stay informed about CNC technologies, competitor offerings and market trends.
*Represent the company at trade shows, events, demonstrations and customer visits.
Skills and Experience Required
*Proven background in capital equipment sales, ideally CNC machinery or engineering equipment.
*Strong technical understanding of CNC routers, lasers or manufacturing processes (training provided).
*Ability to interpret engineering drawings and production needs.
*Excellent communication skills with the ability to engage engineers, production managers and directors.
*Full UK driving licence and willingness to travel.
What the Company Offers
*Comprehensive training and ongoing product development.
*Support from experienced engineers and customer service professionals.
*Competitive basic salary with high OTE potential.
*Long-term career growth within a specialist machinery supplier.