A strategic and results-driven senior marketing professional is sought to own and drive marketing for a retail financial services business in the UK
This is a pivotal mid-level leadership role for well rounded marketer who will be responsible for the Direct-to-Consumer (D2C) go-to-market strategy.
You will build brand, acquire customers, and drive engagement through digital and offline channels
.
Key Responsibilities
*Strategy & Leadership:
*Liaise with Global marketing resource to develop and implement the integrated country marketing plan (digital and brand)
*Digital D2C Acquisition & Growth:
*Plan all performance marketing channels
*Optimize the full digital customer journey
*Brand & Communications:
*Build and elevate brand presence in the UK.
*Localize and adapt global brand campaigns, messaging, and creative assets for cultural relevance and compliance.
*Keep abreast of competitor strategy and performance
*Platform & Product Marketing:
*Possess a deep understanding of platform’s features, benefits, and user experience.
*Partner with the Product team to launch new features and drive platform adoption through effective marketing campaigns.
*Create compelling educational and informational content that demystifies investing for a retail audience.
*Stakeholder & Group Liaison:
*Serve as the primary marketing contact between the UK business and Group/Global marketing teams.
*Proactively liaise with Group resources (e.g., central digital hubs, brand teams, marketing technology) to leverage tools, best practices, and shared services.
*Ensure local activities align with global brand guidelines, technology platforms, and compliance frameworks.
Qualifications & Experience
*Bachelor’s degree in Marketing or equivalent experience.
*5 years minimum experience of proven marketing experience within retail financial services , fintech , or a closely related D2C digital industry.
*** Please note - attendance in the office Monday-Friday will be essential***