Senior CRM Lead - Competition/Entertainment
other jobs Michael Page Digital
Added before 7 Days
- England,London,City of London
- Full Time, Permanent
- £65,000 - £80,000 per annum, inc benefits
Job Description:
As CRM Lead, you will be responsible for customer lifecycle management, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value.
You will design and execute CRM strategies across email, push notifications, SMS, and in-app messaging, working closely with product, analytics, and creative teams.
Client Details
A high growth international Competition/Gaming business, based in central London.
Description
*Own and lead CRM strategy across email, push, SMS, and in-app channels
*Design and execute personalised customer journeys to drive engagement and LTV
*Build and manage audience segmentation using behavioural and transactional data
*Partner with analytics and product teams to monitor lifecycle KPIs (retention, churn, reactivation)
*Lead testing and optimisation of messaging, creative, and timing
*Ensure GDPR compliance and best practice in customer communications
*Report on performance and provide insights to senior stakeholders
Profile
*7+ years’ experience in CRM, lifecycle, or retention marketing within a APP Marketing focused B2C environment
*Must have experience working in APP first marketing business in Ecommerce/B2C
*Experience running end-to-end CRM campaigns and a proven track record of CRM strategy and delivery
*Strong hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
*Proven ability to improve customer engagement and retention through data-led campaigns
*Excellent analytical skills with the ability to turn insight into action
*Strong stakeholder management and cross-functional collaboration skills
*Confident communicator with a creative approach to messaging
Job Offer
*£65k - £80k (DOE)
*Good Bonus and benefits
*A chance to be part of a growing team with big plans for 2026+
You will design and execute CRM strategies across email, push notifications, SMS, and in-app messaging, working closely with product, analytics, and creative teams.
Client Details
A high growth international Competition/Gaming business, based in central London.
Description
*Own and lead CRM strategy across email, push, SMS, and in-app channels
*Design and execute personalised customer journeys to drive engagement and LTV
*Build and manage audience segmentation using behavioural and transactional data
*Partner with analytics and product teams to monitor lifecycle KPIs (retention, churn, reactivation)
*Lead testing and optimisation of messaging, creative, and timing
*Ensure GDPR compliance and best practice in customer communications
*Report on performance and provide insights to senior stakeholders
Profile
*7+ years’ experience in CRM, lifecycle, or retention marketing within a APP Marketing focused B2C environment
*Must have experience working in APP first marketing business in Ecommerce/B2C
*Experience running end-to-end CRM campaigns and a proven track record of CRM strategy and delivery
*Strong hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
*Proven ability to improve customer engagement and retention through data-led campaigns
*Excellent analytical skills with the ability to turn insight into action
*Strong stakeholder management and cross-functional collaboration skills
*Confident communicator with a creative approach to messaging
Job Offer
*£65k - £80k (DOE)
*Good Bonus and benefits
*A chance to be part of a growing team with big plans for 2026+
Job number 3448710
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Company Details:
Michael Page Digital
We have experienced firsthand the rise of digital; recruiting for marketing leaders over the last 27 years. We worked with top brands through the digi...