Adapro Talent Partners are delighted to be exclusively partnering a highly innovative, industry challenging business with their recruitment of an SEO & Paid Media Manager, on a permanent basis.
Based at their Milton Keynes Headquarters, the SEO & Paid Media Manager will be responsible for driving discoverability, awareness, and revenue across a number of brands.
This role replaces agency support and builds in-house expertise. You’ll own the strategy and
execution across SEO and Paid Media, working closely with branding, content, ecommerce, and
creative to build powerful customer journeys that deliver both performance and long-term brand
growth.
Responsibilities:
Integrated SEO & Paid Media Strategy
*Own the end-to-end strategy and execution for SEO and Paid Media (Search, Shopping,
*Display, Retargeting, Paid Social).
*Use SEO insights to inform paid targeting, and paid data to refine SEO strategy.
*Conduct keyword and competitor analysis across organic and paid.
*Plan and manage budgets to hit performance and growth targets, with a focus on non-brand acquisition.
SEO Strategy & Execution
*Build and implement SEO strategies across product categories and customer intents.
*Create keyword maps for landing pages and product collections.
*Optimise naming, on-site copy, and messaging with an SEO-first lens.
*Run technical SEO audits (crawlability, indexation, Core Web Vitals, structured data, internal linking, cannibalisation, redirects, hygiene).
*Implement and maintain schema (Product, Review, FAQ) and monitor rich snippet performance.
*Support landing page optimisation and CRO tests with the e-commerce team.
Paid Media Strategy & Execution
*Plan, launch, and optimise campaigns across Google Ads (Search, Shopping, Display) and Meta Ads.
*Manage targeting (demographics, interests, behaviours, search intent) and audience strategies.
*Write ad copy and collaborate with designers on creative.
*Continuously optimise via bidding strategies, A/B tests, and audience refinement.
*Maintain and optimise product feeds for Google Shopping and other key platforms.
*Set up and maintain accurate conversion tracking and attribution, driving ROAS, MER and cost-per-order goals.
Content & Collaboration
*Partner with writers and designers to optimise product pages, landing pages, blogs, FAQs, and editorial content.
*Create SEO-informed content briefs (long-form content, ingredient education, lifestyle guides, etc.).
*Recommend seasonal and evergreen content opportunities that support both organic and paid performance.
*Ensure landing pages work for both organic intent and paid conversion..
Technical & Platform Ownership
*Use your Shopify experience to implement SEO fixes, improve site structure, and manage relevant apps/integrations.
*Own tracking setup and maintenance (GA4, GTM, Meta Pixel, etc.).
*Ensure feed health, tracking accuracy and landing page readiness before launches.
*Stay ahead of emerging AI-driven search features (e.g. GSE/SGE) and translate them into practical actions
Measurement & Iteration
*Track and report on key KPIs across SEO and Paid Media (non-brand organic revenue,
*ROAS/MER, CTR/CPC, conversion rate, feed health, indexation, CWV, etc.).
*Use tools like Search Console, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager and Shopify analytics.
*Run tests, learn quickly, and iterate based on data.
AI-Powered SEO & Efficiency
*Use LLMs (ChatGPT, Jasper, Claude, Surfer etc.) for keyword expansion, clustering,
*content drafts, metadata, and content briefs.
*Collaborate with writers/designers using AI-assisted workflows while protecting brand
*tone, compliance, and SEO best practice.
About you
*4+ years’ experience in SEO and Paid Media for consumer, lifestyle, CPG or ecommerce brands.
*Proven track record managing Google Ads, Meta Ads, Shopping feeds and optimising budgets for performance.
*Strong technical SEO skills (CWV, schema, internal linking, cannibalisation, technical audits).
*Hands-on experience with Shopify and feed optimisation.
*Comfortable in tools like GSC, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager.
*Highly analytical, confident turning data into clear recommendations.
*Collaborative, comfortable working with branding, creative, and ecommerce teams.
*Up-to-date with digital marketing trends, search evolution, and best practices.
*Experience using LLMs in SEO/paid workflows is a strong plus.
*Happy to roll up your sleeves and support BAU tasks across the digital/e-com team when needed.
Our Client is offering a Salary of £40,000 - £45,000 + Benefits
This role will be 5 days onsite in a lively, fun environment.