Senior Strategist (Media)


Rickmansworth (Hybrid)


Up to £80,000 + profit share | Full-time


A fast-growing, full-service agency is looking for a Senior Strategist (Media) to play a central role in shaping its strategic thinking, client growth and future direction.


This is not a backroom planning role. You’ll be a senior, client-facing strategic leader, influencing major accounts, driving new business and helping define the frameworks, thinking and products that set the agency apart.


This is a genuine leadership opportunity for someone who wants commercial impact, visibility with senior stakeholders and a clear pathway toward senior leadership.


You’ll sit at the heart of the agency, leading strategic thinking across key client relationships and new business.


This Senior Strategist (Media) will:


- Lead strategic direction across major accounts, defining segmentation, targeting and positioning
- Shape client problems and briefs before they reach creative or media teams
- Build the strategic architecture behind integrated campaigns and long-term growth programmes
- Turn complex research, performance data and market insight into clear, commercially actionable recommendations
- Deliver advanced audience analysis, including behavioural insight, personas and journey frameworks
- Apply data-led thinking such as propensity modelling and performance analysis to guide investment decisions
- Lead monthly and quarterly strategic sessions with senior client stakeholders
- Identify growth opportunities, risks and emerging market trends
- Play a key role in pitches, developing compelling and differentiated strategic narratives
- Contribute to the evolution of proprietary tools, insight frameworks and AI-enabled approaches
- Help strengthen the agency’s strategic positioning and thought leadership


This Senior Strategist (Media) will have:


- Proven experience leading strategy in an agency or complex in-house environment
- Strong understanding of audience behaviour, decision-making and segmentation methodologies
- Experience developing personas, customer journeys and full-funnel content/channel strategies
- Comfortable working with performance data, effectiveness metrics and attribution thinking
- Commercially minded, able to connect insight to business outcomes
- Credible and confident with senior stakeholders
- Ambitious, proactive and motivated by growth and leadership opportunity
- Experience in Higher Education, youth audiences or complex B2B environments would be advantageous.


This is a rare opportunity for a Senior Strategist who wants more than delivery. This is someone who wants to shape thinking, drive growth and play a defining role in an agency’s next phase.


If you’re interested, get in touch quoting AP1177.