Key Account Manager – Toy Industry
Location: Flitwick
Type: Full-Time
About the Role
We are looking for a commercially driven and ambitious Key Account Manager to join our dynamic toy client. This is an exciting opportunity to work with a portfolio of well-loved brands and a constant pipeline of innovation in a highly seasonal and fast-moving category.
You’ll take ownership of a portfolio of customer accounts while supporting larger, strategic retail partners. This role is ideal for someone ready to step up from a Sales Executive position and develop towards a National Account Manager role within a fun, competitive, and collaborative environment.
Role Purpose
The Key Account Manager is responsible for delivering profitable growth across a portfolio of customer accounts within the toy and retail sector. You will own Tier 3 and selected Tier 2 accounts while supporting Tier 1 national retailers, combining independent account management with exposure to complex commercial negotiations.
Role Scope & Accountability
*Own a portfolio of independent and mid-tier retail accounts (including toy specialists, online retailers, and grocers)
*Support major national retailers as part of a wider account team
*Deliver revenue and Direct Gross Profit (DGP) targets
*Collaborate cross-functionally with Sales, Demand Planning, Marketing, Product Development, and Finance
*Contribute to successful product launches and seasonal campaigns
Core Responsibilities
1. Account Strategy & Pre-Season Planning
*Build and deliver seasonal account plans aligned to key toy industry peaks (e.g. Christmas, Easter)
*Support planning for major retail accounts with insight and analysis
*Develop compelling product ranges and promotions tailored to each customer
*Understand market trends, competitor activity, and consumer demand
2. Seasonal Preview & Commercial Negotiation
*Lead line reviews and range presentations for independent and mid-tier customers
*Support or co-lead presentations for major retail accounts
*Negotiate pricing, promotions, and space with clear commercial rationale
*Manage customer expectations around new product launches and availability
3. Commitment & Forecast Management
*Secure seasonal commitments aligned to critical trading periods
*Maintain accurate forecasts, especially around peak seasons
*Work closely with Demand Planning to ensure stock availability
*Proactively manage risks relating to supply or demand fluctuations
4. In-Season Execution & Performance Management
*Monitor sales performance vs forecast during peak trading periods
*Ensure strong on-shelf availability and online execution
*Manage promotions and react quickly to in-season trends
*Maintain clear and proactive communication with customers
5. Post-Season Review & Continuous Improvement
*Lead post-season performance reviews with customers
*Analyse sell-through, promotions, and product success
*Capture insights to improve future ranges and forecasts
What We’re Looking For
Skills & Competencies
Commercial & Analytical Thinking
*Strong understanding of retail dynamics and margin drivers
*Ability to analyse sales data and translate into action
Executional Excellence
*Highly organised with strong attention to detail
*Ability to manage multiple customers during peak seasons
Relationship Management
*Confident communicator with the ability to influence buyers
*Strong relationship-building skills across internal and external stakeholders
Experience & Capability
*Experience in FMCG, toys, consumer goods, or retail account management
*Proven progression from Sales Executive or similar role
*Experience working with retailers (e.g. grocers, online, or specialists)
*Strong commercial acumen and numerical skills
*Proficient in Excel, PowerPoint, and Word
*Full UK driving licence
Personal Attributes
*Passion for consumer products and the toy industry
*Energetic, proactive, and solutions-focused
*Thrives in a seasonal, deadline-driven environment
*Eager to develop into a National Account Manager
Development Path
This role provides a clear pathway into a National Account Manager position, offering:
*Ownership of customer relationships
*Exposure to major retail accounts
*Experience in complex negotiations and product launches
Why Join The Company?
*Work with exciting, innovative toy brands
*Be part of a fun, fast-paced, and collaborative team
*Play a key role in bringing products to market during peak seasons
*Excellent career progression opportunities
Quality Personnel acting as an Employment Agency & Business (rated as one of the top 3 Agencies in Milton Keynes for the 6th year running!).
Please note due to the volume of applications we receive you will only be contacted if we are progressing your application.