Very exciting opportunity!!!
Our very good clients are on the look out for a Senior Product Marketing Manager to join their team!
Job PurposeYou will use your market research, analysis, and knowledge of the sales objectives to lead the marketing strategy and planning and oversee the production of all promotional materials and marketing campaigns.
Marketing Strategy & Leadership
*Provide excellent leadership to the Marketing Team supporting strategic objectives of UK Division
*Leverage superior market understanding to provide input into UK Division Strategy as Member of UK Management Team
*Define marketing strategy in line with commercial strategy
*Lead strategic marketing activities to support commercialization of new innovations and products to drive profitable growth
*Ensure UK Marketing activity is consistent with their Branding and Positioning
*Share regular updates on new trends and opportunities with Global Management Team.
Market Insights
*Develop superior market insights to achieve strategic commercial targets
*Responsible for analysing market dynamics, developing deep understanding of customer brands and strategies in the region
*Become the regional expert for assigned category(s) or countries, through analysis of customer launches and trends, market /brands figures, and competitive landscape intelligence.
*Develop an in-depth understanding of category consumer trends and future needs scenarios at a regional level, including gap analysis, competitors and market intelligence.
*Translate market knowledge and brand understanding into opportunities for our regional and global customers
Innovation
*Define unmet needs and new trends impacting business dynamics by providing local market justification and requirements
*Provide guidance on relevance of new innovations for the areas of responsibilities
*Partner with R&D and Innovation Project Management to deliver customer presentations on new technologies to target customers
Client Interaction
*Partner with commercial and technical teams to identify growth opportunities with target accounts
*Develop strong strategic alliances internally and externally to enable a seamless and successful product innovation process
*Work closely with internal stakeholders, throughout the process to ensure timelines and client expectation will be met
*Develop excellent presentations to inspire both internal and external customers in the region
*Translate cross category market trends and consumer lifestyle into relevant product and brand concepts
*Partner with commercial team on core listing initiatives for key customers
Skills and Attributes RequiredThe ideal candidate will:
*Have a Degree in Marketing or related areas
*Have a Strong knowledge of the UK market
*Be able to think creatively as well as commercially on behalf of our customers
*Excellent presentation writing and presenting skills
*Be a Competent Manager with people management skills
*Be Creative
*Be Inspiring
To hear more please get in touch with the Dove today!!