Position: Full time – permanent
Location: London / Hybrid
Do you have a background in selling creative content, sponsorship and marketing solutions to high level stakeholders in enterprise level organisations? Do you thrive on acquiring new business and growing spend with existing clients, while nurturing and building strategic relationships with multiple stakeholders?
If so, we have an opportunity for an Account Director to play a pivotal role in driving business growth on Retail Week, the UK’s leading source for retail news and insights. You’ll develop a deep understanding of clients’ challenges and deliver integrated media solutions that go far beyond traditional advertising, delivering impact, innovation and measurable ROI.
What you’ll be doing:
Strategic Relationship Management
*Building and nurturing long-term relationships with multiple stakeholders within large organisations.
*Positioning yourself as a trusted advisor and industry expert by understanding client business objectives and marketing priorities, leveraging insights from our editorial to provide clients with data-driven recommendations.
*Multi-threading accounts to expand influence and uncover new opportunities across different decision-making units.
Business & Revenue Growth
*Developing and executing annual and quarterly sales and business plans to achieve revenue targets and grow share of client trade marketing spend.
*Driving new business acquisition while growing existing accounts through strategic upselling and cross-selling.
*Identifying gaps in client engagement and proactively propose innovative solutions to address unmet needs.
Consultative Solution Selling
*Selling a broad portfolio of media solutions, spanning advertising, thought leadership and integrated digital, print and event trade marketing solutions.
*Crafting compelling proposals that align with client objectives and demonstrate ROI.
Collaboration and Project Leadership
*Leading on major projects ensuring commercial success and client satisfaction.
*Conducting continuous market research and analysis on the dynamics of key accounts and retail markets which might affect these clients.
*Acting as a brand ambassador for Retail Week at industry events and meetings.
What you’ll need:
*Proven high achieving track record in strategic media sales with enterprise-level multi-national organisations in a fast-paced highly competitive industry.
*Strong consultative selling skills with experience nurturing and upselling existing business; and driving new business and identifying new opportunities.
*Ability to develop and execute multiple strategic account plans at once and deliver complex, integrated creative solutions, including experience putting together multifaceted proposals.
*Confident sales planning and forecasting using Salesforce to manage pipeline, customer conversations and lead conversion.
*Excellent communication, negotiation, networking and relationship-building skills with excellent collaboration capability especially with internal stakeholders.
*Fantastic presentation skills to deliver persuasive, high-impact pitches.
*Strong organisational and prioritisation skills, with excellent attention to detail
*Commercially astute with a passion for retail, media and/or events.
*Ability to demonstrate initiative, creativity, self-motivation and resilience in achieving targets and a passion for exceeding client expectations.
*Strong MS Office skills and basic knowledge of Google / G Suite Products.
*Willingness to regularly travel and attend industry events and client meetings.
Company Benefits and Initiatives Include:
*25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
*An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our "MeDay".
*A volunteer day to take for supporting a chosen charity and giving back to the community.
*Opportunity for hybrid working
*Contributory Pension
*Life Assurance Scheme
*Group Income Protection
*Enhanced family-friendly leave pay entitlements
*Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
*Cycle to Work Scheme
*Electric Car Scheme
Why work for us
We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.
We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.
If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.