Senior Digital Media Strategist
other jobs Accenture
Added before 2 Days
- England,London,City of London
- Full Time, Permanent
- Competitive salary
Job Description:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: song
Our Team
TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.
THE OPPORTUNITY
We have a great opportunity for a high-impact Senior Digital Strategist to lead multi-market, multi-channel media strategy and performance across a portfolio of clients.
You will translate customer journeys into integrated plans, govern performance with clear testing and measurement frameworks, and elevate ways of working across the Performance Marketing function.
Ideally you will have strong B2B expertise (with B2C familiarity), fluency in automation and GenAI, and the confidence to lead senior client conversations and cross-functional teams to measurable commercial outcomes.
THE DAY TO DAY
* You will own the end-to-end media strategy and planning, for multiple accounts, across paid search, paid social, programmatic, ABM, content partnerships and intent-led platforms.
* Set clear channel roles and integration points with creative, analytics, UX and data science to deliver integrated campaigns.
* Define testing roadmaps, experimentation standards and optimisation cadences; ensure learning agendas are executed and socialised.
* Act as a senior client partner, shaping roadmaps and confidently leading strategic conversations.
* Identify growth opportunities (upsell/cross-sell) and contribute to new business through POVs, proposals and pitching.
* Lead and develop high-performing teams; set quality bars, coach for craft excellence and manage escalations.
* Champion adoption of automation and GenAI across planning acceleration, forecasting, creative iteration and insight generation.
* Provide authoritative POVs on platform evolution, privacy, audience behaviours and the search/discovery landscape.
Our Team
TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.
THE OPPORTUNITY
We have a great opportunity for a high-impact Senior Digital Strategist to lead multi-market, multi-channel media strategy and performance across a portfolio of clients.
You will translate customer journeys into integrated plans, govern performance with clear testing and measurement frameworks, and elevate ways of working across the Performance Marketing function.
Ideally you will have strong B2B expertise (with B2C familiarity), fluency in automation and GenAI, and the confidence to lead senior client conversations and cross-functional teams to measurable commercial outcomes.
THE DAY TO DAY
* You will own the end-to-end media strategy and planning, for multiple accounts, across paid search, paid social, programmatic, ABM, content partnerships and intent-led platforms.
* Set clear channel roles and integration points with creative, analytics, UX and data science to deliver integrated campaigns.
* Define testing roadmaps, experimentation standards and optimisation cadences; ensure learning agendas are executed and socialised.
* Act as a senior client partner, shaping roadmaps and confidently leading strategic conversations.
* Identify growth opportunities (upsell/cross-sell) and contribute to new business through POVs, proposals and pitching.
* Lead and develop high-performing teams; set quality bars, coach for craft excellence and manage escalations.
* Champion adoption of automation and GenAI across planning acceleration, forecasting, creative iteration and insight generation.
* Provide authoritative POVs on platform evolution, privacy, audience behaviours and the search/discovery landscape.
Job number 3456544
Increase your exposure to recruiters with ProJobs
Thousands of recruiters are looking for you in the Job Master profile database, increase your exposure 4 times with a ProJob subscription
You can cancel your subscription at any time.
metapel
Company Details:
Accenture
Company size: 5,000 employees
Industry: Other
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology a...