Dealer Training Specialist (Automotive – Field Based)
Salary: £40,000 – £55,000 DOE
Location: UK (National Field Role)
About the Role
A rapidly expanding automotive brand is seeking a Dealer Training Specialist to support and elevate sales performance across its growing UK retailer network. This field-based role is essential in ensuring sales teams deliver exceptional customer experiences, maintain strong CSI performance, and consistently meet commercial expectations during a fast-paced period of national growth.
You will work closely with national training leadership and regional sales teams to deliver impactful training programmes, support dealer onboarding, and identify evolving capability needs across the network.
Role Purpose
The Dealer Training Specialist will design, deliver, and enhance training across the retailer network, ensuring sales teams are fully equipped with the skills, product knowledge, and processes needed to represent the brand at the highest standard.
Key Responsibilities
Training Delivery & Development
*Deliver new-starter and on-site induction training for new and existing dealerships.
*Facilitate face-to-face and virtual training as part of the structured sales accreditation pathway.
*Provide engaging, informative training during new product launches and dealer events.
*Support the creation of high-quality training content including eLearning, classroom modules, and digital resources.
Performance Coaching & Field Support
*Provide intensive, on-site coaching focused on sales process, customer experience, and mystery shop performance.
*Deliver targeted training interventions for underperforming or newly onboarded retailers.
*Deliver ad-hoc, bespoke training (virtual or in-person) to support new business initiatives or process rollouts.
Network Engagement & Collaboration
*Work closely with Regional Sales Managers and Training Managers to identify training needs and capability gaps.
*Support development of strategic training plans and special projects designed to uplift network performance.
*Act as a key point of contact for retailers requiring support with training, accreditation, and process adoption.
Skills & Experience Required
Essential
*Proven experience delivering sales training within the automotive industry (OEM or retailer level).
*Strong understanding of automotive retail operations, sales processes, and CSI standards.
*Excellent communication and presentation skills, with an ability to engage varied learning styles.
*Ability to travel extensively across the UK (approx. 3–4 days per week field-based).
*Confident working independently while contributing within wider field and training teams.
*Proficiency with digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office).
*Full UK driving licence.
Desirable
*Experience supporting a new brand launch or helping to uplift retailer performance.
*Experience working across multiple franchises, dealer groups, or regional networks.
*Background in blended learning delivery (virtual + in-person).
Why Join?
*Be a key part of a rapidly growing automotive challenger brand.
*High visibility and strong influence across the national retailer network.
*Fast-paced, varied field-based role with autonomy and real impact.
*Strong career development opportunities as the brand continues to scale.
*Opportunity to shape the retailer training journey from the ground up.