Retail Marketing Manager (Automotive – National Role)
Salary: £55k - £70k DOE + Benefits
Location: UK
About the Role
A fast-growing automotive brand entering a major phase of UK expansion is seeking a Retail Marketing Manager to lead the delivery of high-impact marketing initiatives across its national dealer network. This role is central to elevating brand presence, driving retail campaign effectiveness, and ensuring consistent execution across all touchpoints.
Working closely with marketing, product, digital, and field sales teams, you will oversee the planning, localisation, and deployment of retail marketing activity—spanning launch events, tactical campaigns, POS, dealer support, and online integrations.
This is an exciting opportunity for an experienced marketer to shape the brand experience during a pivotal growth period.
Key Responsibilities
Campaign & Retail Marketing Execution
*Plan, manage, and execute retail and fleet marketing campaigns, including new model launches, tactical activity, and quarterly initiatives.
*Localise national marketing campaigns to suit regional and dealership needs while ensuring brand consistency.
*Oversee showroom and experiential activations, including dealer launch events and test-drive campaigns.
Dealer Network Support
*Support dealer partners with local marketing strategy, media planning, and campaign execution.
*Act as the main liaison between marketing, field sales, and the retail network.
*Provide coaching, guidance, and training to dealer marketing teams on tools, campaigns, and co-op programmes.
Brand, POS & Asset Deployment
*Supervise the distribution of POS materials, signage, and digital assets across the dealer network.
*Ensure full compliance with brand identity, retail standards, and corporate guidelines at all sites.
Performance, Reporting & Insights
*Monitor local marketing performance; analyse KPIs and recommend improvements based on data-driven insights.
*Track and report on key metrics such as leads, conversions, ROI, and campaign performance.
*Stay informed on automotive retail trends, competitor activity, and emerging marketing innovations.
Budget & Agency Management
*Own and manage the retail marketing budget, ensuring spend aligns with strategic priorities and delivers ROI.
*Process invoices and maintain accurate financial reporting.
*Manage external agencies and suppliers to ensure high-quality, on-time execution.
Skills & Experience Required
Essential
*Bachelor’s degree in Marketing, Business, Communications, or related field.
*5+ years’ experience in retail marketing, trade marketing, or dealer network support (automotive or consumer brand preferred).
*Strong understanding of retail channel dynamics, customer journey, and localised marketing execution.
*Proven experience managing events, POS, and regional activations.
*Excellent project management skills with strong attention to detail and deadline discipline.
*Effective communicator with strong interpersonal and relationship-building skills.
*Confident using marketing platforms, CRM systems, and reporting dashboards.
*Willingness to travel across the UK to support dealer initiatives.
Desirable
*Knowledge of the UK automotive retail landscape.
*Experience working with national dealer networks or franchise models.
Benefits
*Highly competitive salary
*Excellent Career growth opportunities
*15% Company Bonus
*World class Car Scheme