You will shape and deliver social, influencer, and content strategy, turning brand and commercial goals into engaging, high-performing campaigns. Driving planning, budgets, partnerships, and team development, ensuring content is audience-first, on-brand, and delivers measurable business impact.
Client Details
This role is with a well-established organisation in the leisure, travel & tourism industry. The company is a medium-sized enterprise known for its focus on delivering exceptional experiences and maintaining a strong presence in the digital space.
Description
*Lead organic social and content strategy across owned channels, aligned to brand and commercial goals.
*Own the master content calendar, integrating campaigns, seasonality, and influencer activity.
*Deliver end-to-end social and influencer content, from brief to optimisation.
*Develop and execute the annual influencer strategy.
*Manage influencer and paid social budgets to maximise ROI.
*Source and manage creators, ensuring strong brand alignment and delivery.
*Line-manage and develop the Social Media & Content Executive.
*Translate brand strategy into impactful, performance-led content plans.
*Brief and manage agencies and production partners.
*Oversee onboard screen and POS content, ensuring campaign alignment.
*Act as the internal lead for social and content.
*Track trends and platform changes to drive innovation.
*Partner cross-functionally to strengthen awareness and consideration.
Profile
Essential Experience & Skills:
*5+ years’ experience in social media roles within a consumer brand or agency setting.
*Demonstrated success managing large-scale organic social channels, with full ownership of content strategy, editorial planning, publishing, and performance optimisation.
*Proven track record developing and delivering integrated influencer campaigns, including annual planning, budget management, and ROI measurement.
*Experience briefing and managing creative agencies, content creators, and external production partners to deliver best-in-class social content.
*Experience line-managing or mentoring junior team members, with the ability to nurture talent and elevate team performance.
*Deep understanding of major social platforms, evolving content formats, trends, and audience-first storytelling principles.
*Strong social copywriting skills, with excellent written English and the ability to adapt tone of voice across platforms.
*Hands-on experience using social scheduling, listening, and reporting tools (e.g., Sprout Social) to inform data-led decision-making.
*Willingness to travel across the UK and Europe as required.
Desirable:
*Experience within travel, tourism, lifestyle, or experience-led brands.
Job Offer
*Salary: £50,000-£55,000 per year
*Benefits: Private healthcare, pension contributions, and annual bonus
*Role Type: Permanent, with strong opportunities for career growth
*Industry: Join the exciting leisure, travel, and tourism sector
*Culture: Collaborative and supportive team environment
*Working Style: Hybrid with 3 days in the office