We are partnering with a leading global power solutions organisation to appoint a high-calibre New Business Development Manager to drive strategic growth across African territories.

This is a role for a true new business hunter — someone commercially sharp, confident in complex sales environments, and motivated by winning high-value deals. While power generation experience is advantageous, we are equally interested in candidates who have sold transformers, cables, control panels, switchgear, or related industrial electrical products.

The Opportunity
You will lead new business development across assigned territories, selling power generation and electrical solutions while delivering against ambitious annual sales targets.
The focus is predominantly on winning new accounts, alongside developing a select portfolio of existing customers.
Key Responsibilities *Identify and secure new customers across international companies operating in Africa
*Drive territory growth through structured prospecting and opportunity conversion
*Build senior-level relationships with key decision-makers and influencers
*Manage tender and bid processes end-to-end
*Develop pricing strategies to maximise profitable growth
*Negotiate and close deals on strong commercial terms
*Deliver accurate forecasting and pipeline reporting (Salesforce)
*Monitor competitor activity and market trends
You will work closely with Business Unit leadership, Finance, Sales Operations, and technical teams to maximise commercial success.

Territory & Travel *70% office-based (Slough – 3 days per week, 2 days remote)
*West & East Africa travel 3–4 times annually with trips ranging from 1 day to 2 weeks
*Occasional short-notice travel required
What We’re Looking For Essential *Proven success selling industrial or electrical equipment
*Strong new business ("hunter") mindset
*Experience managing tenders and formal bid processes
*CRM proficiency (Salesforce preferred)
*Experience operating across international or multicultural markets
*Confident, target-driven, and commercially focused
Desirable *Power generation or generator sales experience
*Experience with transformers, cables, switchgear, or control panels
*Exposure to the data centre market
*Experience working with businesses operating in Africa
*Hindi language skills
Profile *Commercially astute and strategically minded
*Strong negotiator and influencer
*Resilient and persistent closer
*Highly organised with strong numerical capability
*Excellent communicator and team collaborator
Qualifications *Degree in Engineering or Business (preferred)
*Engineering background advantageous
Why Apply? *High-growth international territory
*Strategic, high-impact role
*Strong internal technical and operational support
*Uncapped commission with significant earning potential