The vacancy
Area Sales Manager
Field-based ¦ Sales ¦ London Region
Own the territory. Grow the business. Be the face of our brands.
We’re looking for a driven Area Sales Manager to take full ownership of our London Region.
This is a hands-on, field-based role covering Greater London. You’ll be responsible for growing turnover and profitability, strengthening customer relationships, and building long-term brand presence across a diverse mix of retail, trade, merchant, and distribution partners.
If you’re commercially minded, thrive in a fast-paced urban territory, and enjoy being out with customers every day, this is an opportunity to make a visible impact and build a strong sales career in one of our most strategically important regions.
What You Will Be Responsible For:
You’ll have clear ownership of your territory and the freedom to shape how you deliver results.
Driving Sales & Territory Performance
*Growing turnover and profitability across direct and indirect accounts within the London Region
*Taking full accountability for performance across all brands and product categories
*Turning regional and national strategy into practical, local execution
Building Strong Customer Relationships
*Developing trusted relationships with retailers, trade customers, merchants, and distributors
*Positioning our brands as the partner of choice through consistent engagement and value-led conversations
*Clearly communicating our strategy, proposition, and product advantages to customers at every level
Planning, Visits & Execution
*Planning and delivering regular, high-quality customer visits using structured CRM-led journey planning
*Agreeing account targets and objectives, securing customer buy-in, and adapting plans as markets evolve
*Maintaining accurate CRM records for all activity, opportunities, and specifications
Product, Training & Specification Support
*Delivering and coordinating product training to build confidence in features, benefits, and technical advantages
*Identifying contract and specification opportunities within Developer and Specification sectors
*Sharing qualified leads with Specification Managers to maximise conversion
Insight, Reporting & Collaboration
*Producing monthly performance updates against agreed objectives
*Monitoring competitor activity, market trends, and regional movements
*Working closely with internal teams and distribution partners to drive shared commercial goals
Brand Representation