Lead Generator
Location: Newcastle Upon Tyne
Salary: £28,203 - £30,089 per annum
Type: Permanent Hours: Monday – Friday, 37 hours (flexible on hours)
Imperial Recruitment Group are working with Middlesbrough College to appoint a Lead Generator working from their office in Central Newcastle.
The Lead Generator will report to the Associate Director of Business Development and will be responsible for increasing awareness of the Northern Skills brand across Tyne and Wear, Durham, and Northumberland.
This office-based role focuses on executing targeted telesales and marketing strategies to generate employer enquiries and promote apprenticeships, boot camps, and bespoke training services. The role involves developing and maintaining strong relationships with key contacts in schools, local careers services, and referral agencies to support employer engagement and learner recruitment. The postholder will also work closely with employers to understand their workforce development needs and deliver tailored recruitment solutions that ensure a high-quality experience for both employers and learners.
Duties:
*Conduct high-volume outbound telesales calls to employers across the region to promote apprenticeships, boot camps, and bespoke training solutions.
*Qualify leads through engaging conversations, understanding employer needs, and identifying opportunities for the wider team to follow up Build and maintain strong, professional relationships with employers to foster long-term engagement and repeat business.
*Register employer vacancies and gain a deep understanding of their business, culture, and workforce development goals.
*Develop and execute a localised marketing plan to promote Northern Skills and its services across Tyne and Wear, Durham, and Northumberland.
*Promote apprenticeship vacancies, boot camps, bespoke training courses, and employer services through various channels. Maintain a visible presence on social media, collaborating with the marketing team to promote events and showcase success stories.
*Build and maintain relationships with key contacts in schools, local careers services, and referral agencies to support employer engagement. Attend local networking events, job fairs, and employer forums to raise awareness of Northern Skills’ services.
*Actively monitor, update, and maintain CRM systems to ensure accurate tracking of employer interactions and lead progression. Provide regular reports on lead generation activity, conversion rates, and employer feedback.
*Work closely with the wider apprenticeships and training teams to ensure a seamless handover of qualified leads.


Requirements:
Experience in marketing, promotions, or sales-related roles.
Commitment to undertake any mandatory training relevant to the role.


Desirable.
Confident communicator with the ability to influence and persuade decision-makers.
Resilient and target-driven, with a proactive approach to generating leads and closing opportunities.
Knowledge of apprenticeships and employer engagement strategies.
Comfortable working in a fast-paced, results-oriented environment.
Ability to manage a sales pipeline and maintain accurate records using CRM systems


Benefits:
What’s in it for you?
• Generous Annual Leave (30-45 days per annum (pro rata), depending on role)
• Opportunity to purchase additional annual leave
• Competitive Salaries
• Commission scheme
• Cycle to Work Salary Sacrifice Scheme
• Excellent Training and Development Opportunities
• Dedicated Teaching & Learning Coaches for New Staff.
• Contributions to a variety of role-based pensions schemes including Teachers Pension, Local Government Pension Scheme and NEST Pension
• Extensive wellbeing provision including but not limited to: 24-hour Employee Assistance Programme (free counselling support for staff and their immediate family), Occupational Health, Free Flu jabs, Free Gym Membership for all staff, Discounted hair and beauty salon treatments