R13 Recruitment are proud to be partnering with a high-growth, digital-first consumer brand in their search for a Lifecycle & Automation Lead. This is a senior, hands-on opportunity for a commercially driven specialist who thrives in a high-volume, fast-paced D2C environment.
This role will own the performance, strategy and optimisation of lifecycle marketing across email, SMS and push - turning customer journeys into scalable, revenue-generating automations that materially increase retention, repeat purchase and lifetime value.
As well as being a strategic role, a well-rounded and confident skillset in building, testing and optimising flows is essential.
This position is offered on a 35-hour working week on a hybrid basis (2 days in office / 3 days working from home).
The Company
This is a rapidly scaling digital consumer brand operating in a high-frequency marketing environment. With a broad product portfolio and constant campaign activity, CRM is central to commercial performance.
The business is investing heavily in lifecycle and automation as a core growth lever, with clear budget, leadership buy-in and appetite for innovation.
Benefits
*Hybrid working model
*Fully remote option for directly comparable industry experience
*Competitive salary (market-led)
*Performance-related bonus (combination of company and personal performance)
*Matched pension contribution up to 7% (following qualifying period)
*25 days annual leave + bank holidays
*Annual leave increases by 1 day per year after 3 years’ service (up to 30 days + bank holidays)
*Flexibility to support childcare commitments
*Salary reviews and progression not limited to annual cycles
*Clear long-term progression pathway, with potential to evolve into a Head of Lifecycle & Automation role
The Day to Day
*Owning lifecycle performance across email, SMS and push.
*Building and optimising advanced automations in Klaviyo (or Salesforce / Adobe or similar ESP/CDP platforms).
*Designing and executing structured experimentation roadmaps.
*Developing advanced segmentation strategies based on behavioural and transactional data.
*Creating and optimising win-back, churn prevention and cross-sell journeys.
*Analysing performance data and turning insight into revenue-driving action.
*Managing technical integrations and navigating development constraints pragmatically.
*Exploring on-site personalisation and behavioural messaging triggers.
*Collaborating with Marketing and Product to align lifecycle with customer journey.
*Presenting performance insights confidently to senior stakeholders.
You Will Have / Be
*Proven experience owning CRM automations in a fast-paced D2C, ecommerce, subscription or digital product environment.
*Deep expertise in Klaviyo or comparable platforms (Salesforce, Adobe, etc.).
*Experience managing high-volume campaign output.
*Strong experimentation and segmentation experience.
*Commercially driven with clear understanding of retention, LTV and revenue impact.
*Comfortable being both strategic and hands-on.
*Confident communicating insights to senior leadership.
How to Apply
To hear more details about this opportunity, please email your CV to Ruth Harding – Business Partner at R13 Recruitment. If you do not hear from us within 5 working days of submitting your CV, please assume you have been unsuccessful on this occasion.