This role leads the organisation’s email, SMS and push contact strategy while helping deliver a smooth transition to a new Microsoft Dynamics CRM. It also manages two associates and works with teams across the charity to improve engagement, data quality and automated customer journeys.
Client Details
The client is a long-established UK charity involved in public engagement, education and community-focused programmes.
Description
*Leads the organisation-wide contact strategy across email, SMS and push.
*Manages the transition to a new Microsoft Dynamics 365 CRM and moves the organisation towards automated journeys.
*Works with teams across both commercial and charitable areas to support key campaigns.
*Ensures best-practice data management, including accuracy, cleanliness and compliance.
*Builds and optimises automated customer journeys using the Customer Insight Journeys platform.
*Drives a test-and-learn culture through A/B testing, analysis and reporting.
*Influences CRM implementation and collaborates with internal and external technical partners.
Profile
*Strong experience in CRM, marketing automation and delivering digital customer journeys.
*Confident working with data, segmentation and analytics to drive better engagement.
*Hands-on skills with enterprise CRM platforms such as Microsoft Dynamics or similar.
*Able to manage multiple stakeholders and work across both commercial and charitable teams.
*Skilled at improving data quality, deliverability, consent and compliance.
*Comfortable leading others, developing two associates and setting clear goals.
*Organised, proactive and able to handle a high volume of projects in a fast-moving environment.
Job Offer
*Salary 56K
*A permanent position based in London or close to Surrey.
*Hybrid Opportunity