Area Sales Manager – Hospitality Sector
Location: Field-based – UK (regular travel within assigned territory)
Salary: Up to £50,000 + car allowance + performance-related bonus
Are you an ambitious sales professional with experience in the hospitality industry? We’re looking for an Area Sales Manager to join a dynamic team, selling into pubs, restaurants, hotels, bars, and leisure venues across the UK. This is a fantastic opportunity for someone with previous sales experience in hospitality, catering, or the restaurant sector who is ready to hit the ground running and grow long-term client relationships.
The Role:
This field-based role focuses on winning new clients and developing strong commercial relationships. You’ll manage your own sales territory, identify new opportunities, and guide prospective clients through a consultative sales process from initial meeting to signed agreement. You’ll work closely with internal teams to ensure a smooth onboarding process and provide exceptional service to clients.
Key Responsibilities:
*Identify and develop new business opportunities across the hospitality sector.
*Manage your own sales territory and pipeline.
*Conduct consultative meetings with clients to understand their needs.
*Present tailored solutions in a clear and compelling way.
*Drive opportunities through the full sales cycle to successful agreements.
*Attend industry events, trade shows, and networking opportunities.
*Achieve agreed revenue and new business targets.
*Maintain accurate records in CRM systems and reporting tools.
What We’re Looking For:
*Proven experience in sales or business development, ideally in hospitality, catering, or restaurants.
*Strong knowledge of the UK hospitality sector.
*Track record of winning new business and managing a sales pipeline.
*Ability to build long-term relationships with key decision-makers.
*Excellent communication, negotiation, and presentation skills.
*Self-motivated, proactive, and target-driven.
*Strong organisational and territory management skills.
*Competent in CRM systems and Microsoft Office.
*Full, clean UK driving licence.
What We Offer:
*Competitive salary up to £50,000 + car allowance.
*Performance-related commission/bonus structure.
*Amazing benefits including 26 days holiday, yearly salary reviews, and additional bonuses.
*Laptop and mobile phone.
*Pension scheme.
*Opportunity to work with leading suppliers in the hospitality sector.
*Career development within a growing business.
If you’re motivated by sales, have hospitality sector experience, and want to make an impact in a growing business, we want to hear from you!