SRM Recruitment are working with a fast-growing, data-led organisation seeking a proactive and detail-driven CRM Executive to support their expanding Marketing function.
This role is ideal for someone who thrives in a fast-paced commercial environment, enjoys working with customer data, and is passionate about delivering high-performing email and CRM communications.
You’ll play a key role in developing, delivering, and optimising customer marketing activity, ensuring communications are engaging, accurate, and data-driven. This is a great opportunity for someone looking to grow and progress within a high-achieving CRM team.
Key Responsibilities
Email & Campaign Delivery*Build and deploy engaging email campaigns using the CDP
*Manage audience selection, testing, tracking/tagging, and deployment
*Ensure all emails align with brand standards and the marketing calendar
*Oversee the approval process, ensuring all content, links, and codes are fully tested
*Support tactical and local campaigns, providing optimisation recommendations
CRM & Customer Journey Support*Contribute to data-driven customer acquisition and retention strategies
*Support the development and optimisation of automated customer journeys
*Use personalisation, automation, and AI tools to improve engagement and performance
*Identify opportunities to launch or enhance automated CRM programmes
Data & Platform Management*Support daily use of the Customer Data Platform
*Maintain data quality and assist with customer segmentation
*Help enhance data feeds and support database growth initiatives
Reporting & Insights*Assist with weekly and monthly CRM performance reporting
*Provide insights and recommendations to improve email and CRM results
*Support KPI reporting for internal stakeholders
Cross-Team & Agency Collaboration*Work closely with Marketing, IT, Customer Service, and external agencies
*Ensure all CRM activity aligns with brand guidelines and wider marketing plans

This vacancy is being advertised by SRM Recruitment, Welwyn Garden City.
If you’d like a confidential conversation about this position — or your next career move in Marketing, HR, Office Support or related disciplines — please contact Senior Consultant Lizzie Burgess.
Our Welwyn Garden City team recruits permanent, temporary, and contract professionals across:
• Accountancy & Finance • Human Resources • Marketing & Creative • Office Support • Procurement & Supply Chain