Our client is a well-established and fast-growing health and wellness business with a portfolio of consumer brands spanning skincare, immune support, family supplements, and nutrition. With a strong commercial track record and ambitious growth plans, they are doubling down on social commerce and TikTok Shop is central to that strategy. This is a rare opportunity to own and shape a TikTok Shop function from the ground up, with real autonomy, real impact, and a brand portfolio that has genuine potential in the creator-led commerce space.
Location: Crawley, West Sussex (flexible working available)
THE TIKTOK SHOP MANAGER ROLE RESPONSIBILITIES WILL INCLUDE:
*Owning the TikTok Shop strategy, roadmap, and revenue targets across a portfolio of consumer health and wellness brands
*Recruiting, onboarding, and managing TikTok Shop affiliates and creators through both open and targeted collaborations, tracking performance and optimising commission structures
*Planning and executing TikTok Shop campaigns, product launches, and promotions alongside Brand and Social teams, including TikTok LIVE strategy and ads management
*Tracking and reporting on key metrics including GMV, conversion rate, and ROAS, using data to continuously optimise pricing, offers, and content formats
*Ensuring all TikTok Shop content aligns with health and wellness advertising regulations, working closely with brand and regulatory teams
THE IDEAL TIKTOK SHOP MANAGER WILL HAVE:
*Proven experience managing TikTok Shop or TikTok commerce for a brand or agency, with a strong understanding of creator culture and social commerce mechanics
*Hands-on experience recruiting and managing creators and affiliate programmes at scale
*A commercial mindset with a demonstrable track record of driving revenue growth through social commerce
*Confidence analysing performance data and translating insights into actionable optimisation
*Excellent communication and relationship-building skills, with experience in health, wellness, or other regulated consumer categories a bonus
WHY JOIN THIS BUSINESS AS THEIR TIKTOK SHOP MANAGER?
*Own the TikTok Shop function from day one — this is a genuinely greenfield opportunity with full strategic ownership
*Work with a portfolio of recognised consumer health and wellness brands with strong existing audiences and real growth momentum
*Join a business that invests in innovation and is committed to staying ahead in social commerce
*Flexible working environment with autonomy and trust to deliver
*Be part of a team that moves fast, backs new ideas, and gives you the resources to make them happen
*Attractive package on offer for the right candidate
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.