Demand Generation and Growth Marketing Manager
  • England,London,City of London
  • Full Time, Permanent
  • £50,000 - £60,000 per annum
Job Description:
This role leads demand generation and growth marketing across a portfolio of enterprise-level digital products and large-scale live events, owning the full strategy from acquisition to conversion to revenue impact.


It’s a hands-on, data-driven position focused on driving qualified demand, optimising funnels, and delivering measurable commercial growth within a high-performing global B2B organisation.


Client Details


Our client is a global B2B organisation operating at the intersection of digital platforms, professional communities, and large-scale live events. With decades of experience serving enterprise-level audiences, they have built a reputation for delivering high-impact products, market-leading experiences, and exceptional customer value.
Their ecosystem brings together premium digital solutions, executive-level memberships, specialist data products, and world-class events that attract thousands of professionals from around the world. These products are united by a single purpose: to connect decision-makers, accelerate business growth, and create meaningful commercial opportunities across multiple high-value industries.


Description


*Develop and execute growth strategies
*Build multi-channel demand gen campaigns
*Drive qualified leads and funnel progression
*Partner cross-functionally to support sales and product goals
*Optimise key conversion journeys across web, landing pages, and campaign flows
*Test and refine messaging, offers, targeting, and user experience
*Improve funnel performance across paid, organic, and owned channels
*Craft audience-focused messaging that drives action
*Work with teams to align positioning across all products and campaigns
*Own tracking, measurement, and reporting for all growth activity
*Provide data-driven insights and recommendations
*Ensure performance is tied directly to commercial outcomes


Profile


*Strong experience in demand generation, performance marketing, and CRO
*Proven ability to drive qualified leads, improve funnels, and convert marketing activity into revenue
*Hands-on operator comfortable owning campaigns end-to-end: strategy execution testing reporting
*Strong experimentation mindset with the ability to use data to continually refine activity
*Excellent analytical capability with proficiency in marketing technology platforms
*Ability to craft compelling messaging and optimise conversion journeys
*Highly proactive, solutions-oriented, and comfortable working in an ambitious growth environment


Job Offer
On offer is a competitive compensation package which includes a base salary between £50,000-£60,000 Per Annum (depending on experience), as well as:


*25 days’ holiday plus bank holidays
*End-of-year wellbeing shutdown
*An additional personal celebration day (e.g., birthday or cultural celebration)
*Summer Hours in August (3pm Friday finishes)
*Quarterly paid volunteer days
*Pension scheme
*Private Medical Insurance
*Health Cash Plan
*Wellbeing library and support resources
*Mentoring programme
*Season Ticket Loan
*Cycle to Work scheme
*Free on-site gym and shower facilities
*Free eyesight tests
*Annual on-site flu vaccination
Job number 3582694

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