Sales Team Leader
Location: Cirencester
Reports To: Sales Manager
Salary: £40,000 + Commission (OTE 80k-£90K)


Job Purpose
To lead, coach, and develop a team of new sales starters, building their confidence, capability, and performance from initial onboarding through to full competency. This role is responsible for creating a high-performing, motivated Academy team that successfully progresses into core sales roles and contributes to overall sales success.


Key Accountabilities & Responsibilities
Coach, mentor, and develop individuals with little or no prior sales experience
Deliver structured and hands-on training to build core sales skills and confidence
Support team members through onboarding and guide them to full role competency
Set clear performance objectives and provide consistent, constructive feedback
Monitor individual and team performance, producing regular progress reports
Create and implement tailored development plans based on individual needs
Foster a positive, inclusive, and high-energy team culture focused on growth and success


Outputs & Measures of Success
Key Outputs:
Effective onboarding and development of new sales starters
Increased confidence, capability, and performance across the team
Clear, structured reporting and development planning
A positive, engaged, and motivated team environment


Indicative Measures:
Successful completion of onboarding milestones and reduced time to competency
Achievement of KPIs, including quality of calls and progression into core sales roles
Timely and accurate reporting, with actionable development plans
High engagement scores, low early-stage attrition, and positive team feedback


Skills, Knowledge & Experience
Proven experience in coaching, mentoring, or developing individuals, ideally within a sales environment
Strong communication and interpersonal skills, with the ability to motivate and inspire
Experience training individuals with limited or no prior experience
Confidence in setting targets, delivering feedback, and driving performance improvement
Highly organised, with the ability to manage multiple development plans simultaneously
A genuine passion for developing people and building capability from the ground up


Behaviours
Supportive, patient, and encouraging approach to leadership
Leads by example with professionalism and a positive attitude
Builds an inclusive and motivating team environment
Proactively identifies development needs and growth opportunities
Demonstrates resilience, adaptability, and a commitment to continuous improvement