Commercial Reservations Manager
Poole, Dorset
£40,000 – £45,000 + Bonus
Full-time | Office-based
An established, fast-growing organisation specialising in complex accommodation solutions is seeking an experienced Commercial Reservations Manager to lead their commercial enquiry and reservations function. This is a senior-level position suited to a driven, commercially astute sales leader who thrives on achieving results, developing B2B relationships, and shaping strategy in a high-growth environment.
The Role
As Commercial Reservations Manager, you will take ownership of the end-to-end commercial performance of the reservations and enquiry pipeline. You will drive structured sales processes, optimise pricing and yield, and build long-term corporate relationships to maximise revenue, retention and profitability.
You will lead a high-performing team, developing a culture centred on accountability, conversion and commercial excellence, while collaborating cross-functionally to ensure seamless delivery and outstanding client satisfaction.
Key Responsibilities
Commercial Leadership
*Manage and develop the commercial enquiry and reservations team.
*Embed structured sales processes, KPIs and conversion standards.
*Personally close complex or high-value B2B opportunities.
B2B Sales & Account Growth
*Build and deepen relationships across corporate, relocation, healthcare and agent sectors.
*Secure repeat, contracted and volume-based business.
*Represent the business at client meetings, industry events and familiarisation visits.
Pricing & Revenue Optimisation
*Develop strategic pricing and yield approaches aligned with demand and diary optimisation.
*Analyse booking trends, length of stay and segment performance to drive profitable decision-making.
Reservations Management
*Oversee enquiries from first contact to confirmation and handover.
*Ensure booking platforms remain up to date and aligned with brand standards.
*Maintain accurate data, same-day enquiry response and operational clarity.
Collaboration
*Work closely with Sales, Operations, Revenue and Guest Services to ensure smooth delivery and exceptional guest experiences.
*Balance commercial outcomes with operational feasibility.
Reporting & Insight
*Produce detailed commercial performance reports.
*Conduct competitor analysis to maintain market competitiveness.
Continuous Improvement
*Enhance systems, processes and CRM/PMS utilisation.
*Support ongoing development, training and efficiency improvements.
About You
*5+ years’ B2B commercial or sales leadership experience within accommodation, property, serviced apartments, hospitality or related sectors.
*Proven success in revenue growth, enquiry conversion and strategic relationship management.
*Strong commercial acumen with experience in yield, pricing and negotiation.
*Confident leader who can inspire teams and drive accountability.
*Analytical, organised and an excellent communicator.
*Skilled in CRM/reservations systems and Microsoft Office.
Benefits
*Additional leave
*Casual dress
*Company events
*Pension scheme
*Cycle to work programme
*Employee discounts
*Flexitime
*Health & wellbeing programme
*Referral programme
Why Apply?
This is a rare opportunity to step into a pivotal commercial leadership role within a growing, dynamic organisation. You will shape strategy, influence revenue performance, and play an integral part in advancing both the commercial function and the wider business.